{"id":6524,"date":"2026-06-22T11:26:55","date_gmt":"2026-06-22T09:26:55","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6524"},"modified":"2026-06-22T11:26:55","modified_gmt":"2026-06-22T09:26:55","slug":"rba-design-al-tuttofood-trend-relazioni-e-nuovi-linguaggi-del-food-branding","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-al-tuttofood-trend-relazioni-e-nuovi-linguaggi-del-food-branding\/","title":{"rendered":"RBA DESIGN TUTTOFOOD'DA: GIDA MARKACILI\u011eINDA TRENDLER, \u0130L\u0130\u015eK\u0130LER VE YEN\u0130 D\u0130LLER."},"content":{"rendered":"

Balocco'nun yeni markas\u0131 MaxiCiok'un lansman\u0131ndan Pasta di Camerino'nun yeniden markalanmas\u0131na, Leone'nin Noel 2026 i\u00e7in yeni kimli\u011finden Lago, Snext, Coppini, Colfiorito ve Cascina Biraga'ya: TUTTOFOOD 2026, RBA Design i\u00e7in m\u00fc\u015fteriler ve potansiyel m\u00fc\u015fterilerle bulu\u015fma f\u0131rsat\u0131 ve g\u0131da markac\u0131l\u0131\u011f\u0131 d\u00fcnyas\u0131n\u0131n nas\u0131l geli\u015fti\u011fini anlamak i\u00e7in ayr\u0131cal\u0131kl\u0131 bir g\u00f6zlem noktas\u0131 oldu.<\/span><\/p>\n

11-14 May\u0131s tarihlerinde Rho'daki Fiera Milano salonlar\u0131nda RBA Design ekibi fuar\u0131 toplant\u0131lar, yeni i\u015f faaliyetleri, canl\u0131 i\u00e7erik \u00fcretimi ve birbirinden \u00e7ok farkl\u0131 kategorilerdeki markalar i\u00e7in geli\u015ftirilen projelerin sunumlar\u0131yla ge\u00e7irdi.<\/span><\/p>\n

K\u0130ML\u0130K, \u0130L\u0130\u015eK\u0130 VE GIDANIN YEN\u0130 KODLARI<\/b><\/p>\n

\u015eekerlemeden zeytinya\u011f\u0131na, s\u00fct \u00fcr\u00fcnlerinden baklagillere, at\u0131\u015ft\u0131rmal\u0131klardan sa\u011fl\u0131kl\u0131 ya\u015fama y\u00f6nelik yeni serilere kadar farkl\u0131 d\u00fcnyalar\u0131 dola\u015f\u0131rken sekt\u00f6rdeki en belirgin de\u011fi\u015fimlerden biri ortaya \u00e7\u0131k\u0131yor: g\u0131da markalar\u0131, de\u011ferleri anlatabilen ve t\u00fcketiciyle g\u00fcvenilir ve kal\u0131c\u0131 ili\u015fkiler kurabilen kimlikler olu\u015fturmaya giderek daha fazla yat\u0131r\u0131m yap\u0131yor.<\/span><\/p>\n

RBA Design'\u0131n Founding Partner & Managing Director'\u0131 Fabrizio Bernasconi \u015f\u00f6yle anlat\u0131yor:<\/span>
\n<\/span>\u201cFuarlar bir fikir al\u0131\u015fveri\u015fi an\u0131d\u0131r. \u00d6zellikle bug\u00fcn, toplant\u0131lar ve a\u015f\u0131r\u0131 yo\u011fun i\u015f y\u00fck\u00fc aras\u0131nda i\u015fimizin \u00e7ok \u00f6nemli bir a\u015famas\u0131na, yani analize, g\u00f6zleme ve anlamaya yeterince dikkat etmeme riski var. Bunlar ilham bulmay\u0131 sa\u011flayan ve h\u00e2l\u00e2 yaln\u0131zca fuarlar\u0131n garanti edebildi\u011fi temel unsurlar.\u201d<\/span><\/i><\/p>\n

B\u0130R MARKA ARACI OLARAK AMBALAJ<\/b><\/p>\n

Ambalaj da bu y\u00f6nde geli\u015fmeye devam ediyor: daha sade tasar\u0131mlar, \u00f6n planda tipografi, do\u011fal renk paletleri ve raftaki anl\u0131k etkiye b\u00fcy\u00fck \u00f6zen, TUTTOFOOD boyunca \u00f6ne \u00e7\u0131kan en belirgin unsurlardan baz\u0131lar\u0131yd\u0131.<\/span><\/p>\n

RBA Design'\u0131n Graphic Designer'\u0131 Luisa Montanari \u015funu vurguluyor:<\/span>
\n<\/span>\u201cBeni etkileyen bir \u015fey, bir\u00e7ok markan\u0131n g\u00f6rsel dilini sadele\u015ftirdi\u011fini g\u00f6rmek oldu. Daha az grafik unsur, daha az s\u00fcsleme ve markay\u0131 ger\u00e7ekten tan\u0131n\u0131r k\u0131lan \u015feye daha fazla \u00f6zen. Giderek kalabal\u0131kla\u015fan raflarda<\/span><\/i> sadelik art\u0131k yaln\u0131zca estetik bir tercih de\u011fil, bir tan\u0131n\u0131rl\u0131k stratejisi.\u201d<\/span><\/i><\/p>\n

Ayn\u0131 zamanda fonksiyonel \u00fcr\u00fcnlerin ve \u201cbetter for you\u201d denen \u00fcr\u00fcnlerin b\u00fcy\u00fcmesi de g\u00fc\u00e7l\u00fc bi\u00e7imde \u00f6ne \u00e7\u0131kt\u0131: y\u00fcksek proteinli, \u015fekersiz, laktozsuz seriler ve belirli sa\u011fl\u0131k ve ya\u015fam tarz\u0131 ihtiya\u00e7lar\u0131na y\u00f6nelik \u00fcr\u00fcnler.<\/span><\/p>\n

RBA Design'\u0131n Creative Director'\u0131 Luca Franco'nun vurgulad\u0131\u011f\u0131 gibi:<\/span>
\n<\/span>\u201c<\/span><\/i>G\u0131da, modan\u0131n birka\u00e7 y\u0131l \u00f6nce ya\u015fad\u0131\u011f\u0131n\u0131 ya\u015f\u0131yor: \u00fcr\u00fcn art\u0131k tek ba\u015f\u0131na yetmiyor. \u0130nsanlar bir ya\u015fam tarz\u0131n\u0131, bir de\u011ferler sistemini ve d\u00fcnyada var olman\u0131n bir bi\u00e7imini temsil eden markalar\u0131 se\u00e7iyor.\u201d<\/span><\/i><\/p>\n


\n<\/span>STANDLAR MARKA DENEY\u0130M\u0130NE D\u00d6N\u00dc\u015e\u00dcYOR<\/b>
\n<\/b>
\n<\/b>Ambalaj giderek daha fazla bir marka arac\u0131ysa, fuar alanlar\u0131 da ayn\u0131 y\u00f6nde geli\u015fiyor. RBA Design y\u0131llard\u0131r markalara, kimliklerini \u00f6ne \u00e7\u0131karan ve halkla do\u011frudan temas anlar\u0131nda varl\u0131klar\u0131n\u0131 g\u00fc\u00e7lendiren fuar alanlar\u0131n\u0131n tasar\u0131m\u0131nda e\u015flik ediyor. B\u00f6ylece stand, de\u011ferleri ve konumland\u0131rmay\u0131 anlatabilen bir deneyime d\u00f6n\u00fc\u015f\u00fcyor. Yeni bir kimlik yaratt\u0131\u011f\u0131m\u0131z ve t\u00fcm stand projesini y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz Umbria'l\u0131 zeytinya\u011f\u0131 markas\u0131 Coppini de bunun bir \u00f6rne\u011fi.<\/span>
\n<\/span>
\n<\/span>\u201cStand giderek ambalaj\u0131nkine benzer bir rol \u00fcstleniyor: ikisi de markay\u0131 birka\u00e7 saniyede anlatmak zorunda. En iyi i\u015fleyen projeler mutlaka en \u00e7ok \u015fey g\u00f6sterenler de\u011fil, bir kimli\u011fi a\u00e7\u0131k, tutarl\u0131 ve ak\u0131lda kal\u0131c\u0131 \u015fekilde \u00f6zetlemeyi ba\u015faranlar.\u201d <\/span><\/i>diyor RBA Design'\u0131n Graphic Designer'\u0131 Elisabetta Gardino.<\/span>
\n<\/span>
\n<\/b>STAY TUNED<\/b>
\n<\/b>Sonraki b\u00fcltenlerimizde fuarda sunulan projelerden baz\u0131lar\u0131n\u0131 daha ayr\u0131nt\u0131l\u0131 ele alaca\u011f\u0131z; aralar\u0131nda Balocco'nun yeni MaxiCiok'u, Pasta di Camerino ambalajlar\u0131 ve g\u0131da d\u00fcnyas\u0131ndan \u00e7e\u015fitli markalar i\u00e7in geli\u015ftirilen yeni kimlikler var.<\/span>
\n<\/span>
\n<\/span>Onlar\u0131 ka\u00e7\u0131rmay\u0131n!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Dal lancio del nuovo brand MaxiCiok di Balocco al rebranding di Pasta di Camerino, passando per la nuova identit\u00e0 di Leone per il Natale 2026, Lago, Snext, Coppini, Colfiorito e Cascina Biraga: TUTTOFOOD 2026 \u00e8 stato per RBA Design un\u2019occasione per incontrare clienti e prospect, e un osservatorio privilegiato per capire come sta evolvendo il […]<\/p>\n","protected":false},"author":4,"featured_media":6605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nTUTTOFOOD 2026: i trend che stanno cambiando il food branding - RBA Design<\/title>\n<meta name=\"description\" content=\"Da packaging e identit\u00e0 di marca ai prodotti functional food: ecco i principali trend emersi a TUTTOFOOD 2026 secondo il team di RBA Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-al-tuttofood-trend-relazioni-e-nuovi-linguaggi-del-food-branding\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TUTTOFOOD 2026: i trend che stanno cambiando il food branding - 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