{"id":6522,"date":"2026-06-22T11:27:41","date_gmt":"2026-06-22T09:27:41","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6522"},"modified":"2026-06-22T12:30:11","modified_gmt":"2026-06-22T10:30:11","slug":"lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/","title":{"rendered":"LAGO FA GOLA: RBA DESIGN \u0130MZALI \u201cGOLOSAMENTE LIBERA\u201d DEVR\u0130M\u0130"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Keyif herkesin hakk\u0131d\u0131r ve herkes onu kendi bildi\u011fi gibi ya\u015famakta \u00f6zg\u00fcr olmal\u0131d\u0131r. Gofret, at\u0131\u015ft\u0131rmal\u0131k ve bisk\u00fcvi markas\u0131 k\u00f6kl\u00fc Lago'nun yeni ileti\u015fim stratejisi bu i\u00e7g\u00f6r\u00fcden do\u011fdu: RBA Design'\u0131n y\u0131llard\u0131r ambalaj \u00fczerinde de s\u00fcrd\u00fcrd\u00fc\u011f\u00fc kimlik geli\u015ftirme \u00e7al\u0131\u015fmas\u0131n\u0131 geni\u015fleterek t\u00fcm konumland\u0131rmay\u0131 yeniden d\u00fc\u015f\u00fcnd\u00fck.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cLago fa Gola\u201d (kabaca \u201cLago'ya dayan\u0131lmaz\u201d) konseptiyle, bir at\u0131\u015ft\u0131rmal\u0131k se\u00e7mek gibi g\u00fcndelik bir hareketi daha \u00e7a\u011fda\u015f, \u00f6zg\u00fcn ve insanlara daha yak\u0131n bir hik\u00e2yeye d\u00f6n\u00fc\u015ft\u00fcrd\u00fck.<\/span><\/p>\n<p><b>GER\u00c7EKTEN HERKESE SESLENEN B\u0130R KEY\u0130F<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn kalbi, projenin pop i\u00e7erikler, etkileyici g\u00f6rseller, trendler, influencer marketing ve \u00e7a\u011fda\u015f dillerle daha uyumlu bir varl\u0131kla \u015fekillendi\u011fi Instagram ve TikTok'ta at\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram'da anlat\u0131m \u00fcr\u00fcn\u00fc ve insanlar\u0131 \u00f6ne \u00e7\u0131kar\u0131yor; TikTok'ta ise marka platformun kendi dilini benimsiyor: daha h\u0131zl\u0131 ve spontane, trendlere y\u00f6n veren ama lezzeti her zaman sahnenin merkezinde tutan bir dil.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>D\u0130KKAT \u00c7EKEN YEN\u0130 B\u0130R K\u0130ML\u0130K<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Kampanyan\u0131n pop, kapsay\u0131c\u0131 ve s\u0131ra d\u0131\u015f\u0131 tarz\u0131, anla\u015f\u0131l\u0131r ve \u00e7a\u011fda\u015f g\u00f6rsel diliyle birlikte Lago'yu giderek daha tan\u0131n\u0131r k\u0131ld\u0131; toplulu\u011fun, etkile\u015fimlerin ve yeni takip\u00e7i kazan\u0131m\u0131n\u0131n pazar ortalamalar\u0131n\u0131n \u00fczerinde performansla \u00f6nemli \u00f6l\u00e7\u00fcde b\u00fcy\u00fcmesine katk\u0131da bulundu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130\u00e7erikler de \u00f6nemli sonu\u00e7lar elde ediyor: Baz\u0131 videolar y\u00fczbinlerce g\u00f6r\u00fcnt\u00fclenme elde etti ve marka bilinirli\u011fini art\u0131rarak dijital sohbetlerde varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirdi.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Yaln\u0131zca kamuoyunun de\u011fil, ba\u015fkalar\u0131n\u0131n da dikkatini \u00e7eken bir yolculuk. Mondadori Grubu'nun platformu ve yeni nesiller i\u00e7in bir referans noktas\u0131 olan Webboh da markada kendi hedef kitlesinin kodlar\u0131na ve de\u011ferlerine yak\u0131n bir dil g\u00f6rerek Lago'yu Ana Sponsor olarak se\u00e7ti.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">RBA Design'\u0131n yakla\u015f\u0131m\u0131n\u0131 iyi anlatan bir proje: \u00fcr\u00fcn\u00fc k\u00fclt\u00fcrel bir dile d\u00f6n\u00fc\u015ft\u00fcrebilen, ilgi \u00e7ekici, tan\u0131n\u0131r ve insanlarla uyumlu i\u00e7erikler yaratan sosyal medya stratejileri kurmak.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Il piacere \u00e8 un diritto di tutti e ognuno dovrebbe essere libero di viverlo a modo proprio. Da questo insight nasce la nuova strategia di comunicazione di Lago, storico brand di wafer, merendine e biscotti, per cui abbiamo ripensato l\u2019intero posizionamento, ampliando il lavoro di evoluzione dell\u2019identit\u00e0 che RBA Design porta avanti da anni anche [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lago fa Gola: la nuova strategia social del brand - RBA Design<\/title>\n<meta name=\"description\" content=\"Con il concept \u201cLago fa Gola\u201d, RBA Design rinnova il posizionamento social del brand, creando contenuti pop, inclusivi e rilevanti per le nuove generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lago fa Gola: la nuova strategia social del brand - 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