{"id":6520,"date":"2026-06-22T11:28:34","date_gmt":"2026-06-22T09:28:34","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6520"},"modified":"2026-06-22T11:28:34","modified_gmt":"2026-06-22T09:28:34","slug":"webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/","title":{"rendered":"WEBBOH AWARDS 2026: B\u0130R MARKA YEN\u0130 NES\u0130LLERE GER\u00c7EKTEN SESLEND\u0130\u011e\u0130NDE"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">\u0130talyan dijital d\u00fcnyas\u0131nda \u00e7ok az g\u00f6zlemci yeni nesillerin zevklerini, dillerini ve trendlerini Webboh kadar an\u0131nda yakalayabiliyor. Mondadori grubunun yay\u0131n platformu her g\u00fcn i\u00e7erik \u00fcreticilerini, sosyal medya fenomenlerini ve pop k\u00fclt\u00fcr\u00fcn\u00fc toplulu\u011fuyla m\u00fckemmel uyum i\u00e7indeki do\u011frudan bir ses tonuyla anlat\u0131yor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bu y\u00fczden bir marka Webboh'un radar\u0131na girdi\u011finde, bu onun gen\u00e7 ve etkile\u015fimi y\u00fcksek bir kitleye seslendi\u011fi anlam\u0131na gelir. Lago'nun ba\u015f\u0131na gelen de tam olarak bu.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>LAGO, WEBBOH AWARDS 2026'NIN ANA SPONSORU<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">RBA Design'\u0131n \u00f6zel olarak olu\u015fturdu\u011fu yeni strateji sayesinde marka, \u00fc\u00e7 aydan biraz fazla bir s\u00fcrede Webboh edit\u00f6rlerinin dikkatini \u00e7ekti; edit\u00f6rler Lago'yu Webboh Awards 2026'n\u0131n ana sponsoru olarak se\u00e7ti.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markay\u0131 b\u00fcy\u00fck bir g\u00f6r\u00fcn\u00fcrl\u00fck ortam\u0131na ta\u015f\u0131yan \u00f6nemli bir f\u0131rsat:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">salonda 1.000'den fazla ki\u015fi;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">400'den fazla yarat\u0131c\u0131 ve yetenek;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">\u00e7evrim i\u00e7i toplanan 11 milyon oy;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">50 milyon medya etkisi.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Markan\u0131n yeni konumland\u0131rmas\u0131yla tamamen tutarl\u0131 bir i\u00e7erik, markal\u0131 etkile\u015fim ve fiziksel varl\u0131k ekosistemi.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>PERDE ARKASINDA, M\u00dc\u015eTER\u0130YLE B\u0130RL\u0130KTE<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">RBA Design i\u00e7in stratejik ortak olmak, m\u00fc\u015fterilerin ileti\u015fimlerinin kilit anlar\u0131nda yanlar\u0131nda olmak demek. Bu y\u00fczden dijital ekibimiz etkinli\u011fe Lago ile birlikte kat\u0131ld\u0131 ve t\u00fcm operasyonel ve yarat\u0131c\u0131 faaliyetlerde destek verdi: materyallerin haz\u0131rlanmas\u0131ndan i\u00e7erik \u00fcreticisi Flavia Del Prete ile koordinasyona, gece boyunca story, reel ve canl\u0131 i\u00e7erik \u00fcretimine kadar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Foto\u011fraf kabini, LED ekran, fon panosu ve y\u00fczlerce davetliye \u00fcr\u00fcn da\u011f\u0131t\u0131m\u0131 aras\u0131nda, bir sosyal medya stratejisinin g\u00f6r\u00fcn\u00fcrl\u00fck, ili\u015fki ve etkile\u015fim yaratabilen somut bir deneyime nas\u0131l d\u00f6n\u00fc\u015febildi\u011fini yak\u0131ndan g\u00f6zlemleme f\u0131rsat\u0131 bulduk.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>STRATEJ\u0130 \u00d6NEME D\u00d6N\u00dc\u015eT\u00dc\u011e\u00dcNDE<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Webboh Awards'a kat\u0131l\u0131m, Lago ile birlikte \u00e7\u0131kt\u0131\u011f\u0131m\u0131z yolculu\u011fun \u00f6nemli bir sonucu. \u00c7al\u0131\u015fmam\u0131z sayesinde marka, kimli\u011fini kaybetmeden yeni nesillerin k\u00fclt\u00fcrel kodlar\u0131na yakla\u015farak dilini geli\u015ftirmeyi ba\u015fard\u0131.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nel panorama digitale italiano, pochi osservatori riescono a intercettare gusti, linguaggi e trend delle nuove generazioni con la stessa immediatezza di Webboh. La piattaforma editoriale del gruppo Mondadori racconta ogni giorno creator, fenomeni social e cultura pop con un tone of voice diretto, perfettamente in sintonia con la propria community. Per questo, quando un brand [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lago ai Webboh Awards: il risultato di una nuova strategia - RBA Design<\/title>\n<meta name=\"description\" content=\"Grazie alla strategia sviluppata da RBA Design, Lago diventa main sponsor dei Webboh Awards 2026, rafforzando la propria rilevanza tra creator, community e nuove generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lago ai Webboh Awards: il risultato di una nuova strategia - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Grazie alla strategia sviluppata da RBA Design, Lago diventa main sponsor dei Webboh Awards 2026, rafforzando la propria rilevanza tra creator, community e nuove generazioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/tr\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T09:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/DESKTOP-home-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"giorgio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"giorgio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\"},\"author\":{\"name\":\"giorgio\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/#\\\/schema\\\/person\\\/899e4ae07c4430f6e3d20b6ddf5280b0\"},\"headline\":\"WEBBOH AWARDS 2026: QUANDO UN BRAND PARLA DAVVERO ALLE NUOVE GENERAZIONI\",\"datePublished\":\"2026-06-22T09:28:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DESKTOP-home-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\",\"name\":\"Lago ai Webboh Awards: il risultato di una nuova strategia - 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