{"id":6518,"date":"2026-06-22T11:29:11","date_gmt":"2026-06-22T09:29:11","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6518"},"modified":"2026-07-27T18:36:29","modified_gmt":"2026-07-27T16:36:29","slug":"words-at-work-alla-scoperta-di-alessia-accornero","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/words-at-work-alla-scoperta-di-alessia-accornero\/","title":{"rendered":"WORDS AT WORK: ALESSIA ACCORNERO'YU TANIYALIM"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Bir markaya isim vermek, do\u011fru ses tonunu bulmak, bir stratejiyi kelimelere d\u00f6n\u00fc\u015ft\u00fcrmek: RBA Design'\u0131n copywriter'\u0131 Alessia Accornero'nun i\u015fi bu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u0130simlendirme, metinler, arka ambalaj yaz\u0131lar\u0131 ve strateji aras\u0131nda Alessia, projeleri fikir a\u015famas\u0131ndan nihai uygulamaya kadar takip ediyor ve her g\u00fcn tasar\u0131mc\u0131lar, art director'lar ve stratejistlerle yak\u0131n \u00e7al\u0131\u015f\u0131yor. D\u00f6rt y\u0131l \u00f6nce ajansa kat\u0131lan Alessia, RBA Design'da kelimelerin ve tasar\u0131m\u0131n birlikte do\u011fdu\u011fu, s\u00fcrekli birbirini besledi\u011fi \u00e7ok disiplinli bir ortam buldu.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cBu y\u0131llarda en \u00e7ok \u00f6\u011frendi\u011fim \u015fey, kendimden \u00f6d\u00fcn vermeden ki\u015fili\u011fimi uyarlayarak birbirinden \u00e7ok farkl\u0131 insanlarla ili\u015fki kurmak oldu. Bu s\u00fcrekli bir etkile\u015fim i\u015fi: kelimelerim tasar\u0131mc\u0131lar\u0131n projelerini \u2018tozla\u015ft\u0131r\u0131yor\u2019 ve her i\u015f birli\u011fi benim yazma bi\u00e7imimi de de\u011fi\u015ftiriyor.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Alessia i\u00e7in i\u015f birli\u011fi yarat\u0131c\u0131 s\u00fcrecin ayr\u0131lmaz bir par\u00e7as\u0131. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">RBA Design'da \u201cyarat\u0131c\u0131 ikili\u201d kavram\u0131 geni\u015fleyerek her biri farkl\u0131 yetkinlik ve duyarl\u0131l\u0131\u011fa sahip farkl\u0131 profesyonelleri kaps\u0131yor. Ancak yarat\u0131c\u0131l\u0131\u011f\u0131n yan\u0131nda her zaman strateji de var; Alessia'n\u0131n copywriter olarak i\u015finde temel g\u00f6rd\u00fc\u011f\u00fc bir unsur.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cEn yarat\u0131c\u0131 fikir bile belirli hedeflere yan\u0131t vermiyorsa i\u015fe yaramayabilir. RBA Design'da ger\u00e7ekten etkili bir ileti\u015fim kurmak i\u00e7in pazar\u0131n, markan\u0131n ve ihtiya\u00e7lar\u0131n\u0131n analizinden yola \u00e7\u0131kman\u0131n ne kadar \u00f6nemli oldu\u011funu \u00f6\u011frendim.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Bir marka i\u00e7in yazmak, asl\u0131nda onun kimli\u011fine girmek ve onu m\u00fcmk\u00fcn olan en \u00f6zg\u00fcn \u015fekilde yorumlamak demektir: <\/span><i><span style=\"font-weight: 400;\">\u201c\u0130yi yazmak ile bir marka i\u00e7in yazmak iki farkl\u0131 \u015feydir. Ki\u015fisel bir \u00fcsluba sahip olmak \u00f6nemli, ama bir marka i\u00e7in \u00e7al\u0131\u015f\u0131rken ses tonunu ve dili uyarlayabilmen gerekir. Biraz sesini ba\u015fka birine \u00f6d\u00fcn\u00e7 vermek gibi.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Stratejik ve yarat\u0131c\u0131 yakla\u015f\u0131m\u0131yla Alessia, her g\u00fcn fikirleri, de\u011ferleri ve kimlikleri onlar\u0131 a\u00e7\u0131k, tan\u0131n\u0131r ve \u00e7a\u011fda\u015f bir \u015fekilde anlatabilen kelimelere d\u00f6n\u00fc\u015ft\u00fcrmeye katk\u0131da bulunuyor.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Dare un nome a un brand, trovare il tono di voce giusto, trasformare una strategia in parole: \u00e8 questo il lavoro di Alessia Accornero, copywriter di RBA Design. Tra naming, testi, retropack e strategia, Alessia segue i progetti dalla fase di pensiero fino alla realizzazione finale, lavorando ogni giorno a stretto contatto con designer, art [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alessia Accornero, Copywriter di RBA Design- RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il lavoro di Alessia Accornero, copywriter di RBA Design: dal naming al tono di voce, dalla strategia ai contenuti, per costruire brand autentici ed efficaci.\" \/>\n<meta name=\"robots\" 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