{"id":5850,"date":"2025-06-23T16:48:07","date_gmt":"2025-06-23T14:48:07","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5850"},"modified":"2026-05-13T18:32:12","modified_gmt":"2026-05-13T16:32:12","slug":"case-history-beverage","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/case-history-beverage\/","title":{"rendered":"VAKAYE \u00d6RNEKLER\u0130 \u2013 \u0130\u00c7ECEK"},"content":{"rendered":"<p><strong>RBA e la Ceres che non c\u2019era<\/strong><\/p>\n<p>Una lager a marchio Ceres, una nuova identit\u00e0 di prodotto progettata da RBA. Un\u2019estensione dello storico marchio, conosciuto soprattutto per la sua iconica strong ale, che doveva veicolare una birra differente dalla classica Ceres ma che mantenesse tutta la forza del marchio.<\/p>\n<p>RBA ha ideato un&#8217;identit\u00e0 packaging che mette in primo piano le caratteristiche del prodotto: il termine \u201cLAGER\u201d, ben visibile sul fronte della bottiglia in vetro verde, colore anche dell\u2019etichetta che rafforza il riferimento al mercato lager, indica immediatamente il basso ABV del prodotto, mentre gli attributi \u201cpremium\u201d e \u201csuperior quality\u201d aggiungono spessore alla dimensione del gusto.<\/p>\n<p>In questo modo, il brand rafforza l&#8217;identit\u00e0 visiva e organolettica del prodotto, invitando anche il consumatore a riscoprire la tradizione lager in chiave moderna \u2013 sempre mantenendo il marchio Ceres come saldo e inconfondibile punto di riferimento.<\/p>\n<p>Ancora una volta, il team di RBA ha portato a termine un progetto di successo con un brand di alto profilo come Ceres.<\/p>\n<p>\u0130yi i\u015fti, RBA ekibi!<\/p>","protected":false},"excerpt":{"rendered":"<p>RBA e la Ceres che non c\u2019era Una lager a marchio Ceres, una nuova identit\u00e0 di prodotto progettata da RBA. Un\u2019estensione dello storico marchio, conosciuto soprattutto per la sua iconica strong ale, che doveva veicolare una birra differente dalla classica Ceres ma che mantenesse tutta la forza del marchio. RBA ha ideato un&#8217;identit\u00e0 packaging che [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE HISTORY \u2013 BEVERAGE - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA firma il packaging della nuova Ceres Lager: un design che unisce tradizione, innovazione e forte impatto visivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/case-history-beverage\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE HISTORY \u2013 BEVERAGE - 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