{"id":5844,"date":"2025-06-23T16:48:48","date_gmt":"2025-06-23T14:48:48","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5844"},"modified":"2026-05-13T18:34:16","modified_gmt":"2026-05-13T16:34:16","slug":"rba-insights","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/rba-insights\/","title":{"rendered":"RBA G\u00d6STERGELER\u0130"},"content":{"rendered":"<p><strong>RBA, yeni tasar\u0131mc\u0131lar\u0131n markala\u015fma d\u00fcnyas\u0131n\u0131 ke\u015ffetmesine rehberlik ediyor<\/strong><\/p>\n<p>Bir di\u011fer akademik yolculuk sona erdi ve yine RBA'n\u0131n kurucu orta\u011f\u0131 ve genel m\u00fcd\u00fcr\u00fc Fabrizio Bernasconi, ba\u015far\u0131l\u0131 markalar yaratmak i\u00e7in gereken becerileri, uzmanl\u0131\u011f\u0131 ve bilgileri edinmek \u00fczere yeni bir nesil gen\u00e7 tasar\u0131m yetene\u011fini y\u00f6nlendirdi.<\/p>\n<p>Milano\u2019da Fabrizio, NABA taraf\u0131ndan sunulan Grafik Tasar\u0131m ve Sanat Y\u00f6netimi BA program\u0131 kapsam\u0131nda Ambalaj Tasar\u0131m\u0131 dersi \u00f6\u011fretmeni olarak g\u00f6rev yapt\u0131. Bu, art\u0131k on y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir devam eden ilgin\u00e7 deneyimlerinden birini vurguluyor: \u201cHer zaman, bir \u00fcr\u00fcn\u00fcn ambalaj\u0131n\u0131n \u00f6ncelikle markan\u0131n i\u00e7in bir stratejik unsur oldu\u011funa inanm\u0131\u015f\u0131md\u0131r. Bu nedenle, \u00f6\u011frencilerime m\u00fc\u015fterilerin yarat\u0131c\u0131 ortaklar\u0131 olman\u0131n \u00f6nemini anlatmaya kendimi adam\u0131\u015f\u0131m ve ileti\u015fim alan\u0131ndaki becerilerini geli\u015ftirmelerine destek oluyorum.\u201d<\/p>\n<p>Sonu\u00e7? Geleneksel olarak grafik tasar\u0131m\u0131n sundu\u011fu perspektifin \u00e7ok daha geni\u015f bir perspektiften yola \u00e7\u0131kabilen ger\u00e7ek g\u00f6rsel i\u015f stratejistleri yeti\u015ftiren bir e\u011fitim. Fabrizio taraf\u0131ndan verilen ders, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda markalar\u0131n \u00f6nemini, t\u00fcketiciye y\u00f6nelik merkezi rol\u00fc, marka kimli\u011fini, marka anatomisini ve tasar\u0131m arac\u0131l\u0131\u011f\u0131yla g\u00fc\u00e7l\u00fc bir marka kimli\u011fi olu\u015fturma metodolojilerini ele ald\u0131.<\/p>\n<p>\u201cTeorik k\u0131sm\u0131na, tabii ki, marka ambalajlar\u0131 projeleri, Packaging Premiere Fuar\u0131 ziyaretleri ve ger\u00e7ek bir ambalaj olu\u015fturma gibi daha pratik bir b\u00f6l\u00fcm ekledik. Ayr\u0131ca \u00f6\u011frencilerimi Milano\u2019daki RBA ofislerini ilk elden deneyimlemeye de g\u00f6t\u00fcrd\u00fcm; burada ba\u015far\u0131l\u0131 tasar\u0131mc\u0131larla tan\u0131\u015f\u0131p, her zaman hareket halindeki bir marka yaratma merkezinin heyecan verici atmosferini soludular,\u201d diye devam ediyor Fabrizio.<\/p>\n<p>Ancak RBA'n\u0131n e\u011fitim \u00e7abas\u0131 burada bitmiyor. Fabrizio ayr\u0131ca bu y\u0131l Roma Business School'un online t\u00fcketici davran\u0131\u015flar\u0131 ve n\u00f6romarketing \u00fczerine master program\u0131n\u0131n bir par\u00e7as\u0131 olan \"Marka Y\u00f6netimi ve Deneyim\" dersini de \u00f6\u011fretim \u00fcyesi olarak vermi\u015ftir.<\/p>\n<p>Fabrizio taraf\u0131ndan verilen dersin amac\u0131, markala\u015fman\u0131n hem ticari hem de k\u00fclt\u00fcrel a\u00e7\u0131dan temel bir ara\u00e7 olarak tan\u0131t\u0131lmas\u0131d\u0131r. \u00d6\u011frenciler, markala\u015fman\u0131n nas\u0131l i\u015fledi\u011fini, t\u00fcketicinin dikkatini \u00e7ekmek i\u00e7in neden bu kadar \u00f6nemli oldu\u011funu ve gelecekte nas\u0131l geli\u015fece\u011fini ke\u015ffettiler.<\/p>\n<p>Kay\u0131tta ele al\u0131nan konular aras\u0131nda Fabrizio, marka kimli\u011fi, marka vizyonu ve marka stratejisi ile kazanan markalar\u0131n tasar\u0131m s\u00fcrecinde yarat\u0131c\u0131l\u0131\u011f\u0131n oynad\u0131\u011f\u0131 kritik rol hakk\u0131nda konu\u015fmay\u0131 se\u00e7ti.<\/p>\n<p>Fabrizio ve RBA Design'a, sekt\u00f6rdeki gen\u00e7 yetenekleri marka y\u00f6netimi, ambalajlama ve tasar\u0131m\u0131n binlerce y\u00f6n\u00fcn\u00fc ke\u015ffetmeye y\u00f6nlendirdikleri i\u00e7in tebrikler!<\/p>","protected":false},"excerpt":{"rendered":"<p>RBA guida le nuove leve di designer alla scoperta del mondo del branding Un altro percorso accademico \u00e8 giunto al termine e, ancora una volta, Fabrizio Bernasconi \u2013 socio fondatore e managing director di RBA \u2013 ha guidato una nuova generazione di giovani talenti del design nell\u2019acquisizione di skills, expertise e conoscenze fondamentali per creare [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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