{"id":5832,"date":"2025-06-23T16:48:15","date_gmt":"2025-06-23T14:48:15","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5832"},"modified":"2026-05-13T18:33:11","modified_gmt":"2026-05-13T16:33:11","slug":"case-history-food","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/case-history-food\/","title":{"rendered":"VAKA HESABATI \u2013 GIDA"},"content":{"rendered":"<p><strong>Gli snack del futuro sono (quasi) qui: RBA supporta Sama nella creazione di un nuovo brand<\/strong><\/p>\n<p>C\u2019\u00e8 una cosa che, anche dopo trent\u2019anni nel mondo del branding, ci entusiasma sempre come fosse il primo giorno: la creazione di una nuova marca, dalla scelta del nome al design del pack.<\/p>\n<p>Ed \u00e8 proprio questa la sfida che ci ha proposto di recente Sama: portare a scaffale una linea di snack che combini gusto irresistibile, wellness e naturalit\u00e0. Un prodotto, insomma, che riesca a rompere gli schemi e a proiettarsi nel futuro, con un appeal palatale forte per un target giovane, dinamico e consapevole.<\/p>\n<p>Il team di RBA si \u00e8 messo subito al lavoro, identificando una serie di territori creativi e puntando su un concetto vincente: \u201clo snack del futuro\u201d. Da qui, i nostri copy hanno creato diverse opzioni di naming \u2013 uno degli step fondamentali nel garantire il successo di un nuovo brand \u2013 per poi approdare su \u201cSnext\u201d.<\/p>\n<p>Una parola potente, immediata e \u201csmart\u201d, nata dalla crasi fra due parole chiave: \u201csnack\u201d e \u201cnext\u201d. Il risultato \u00e8 un naming che identifica, in modo originale e intelligente, la vera essence del prodotto \u2013 quello \u201csnack del futuro\u201d che Sama vuole lanciare sul mercato.<\/p>\n<p>Il posizionamento moderno e innovativo \u00e8 perfettamente sintetizzato nel payoff \u201cTaste of tomorrow\u201d, e la visual identity viene espressa con una X colorata, esplosa nel cuore del pack. Questo segno grafico distintivo svolge una duplice funzione: da un lato, richiama la \u201cX\u201d di \u201cSnext\u201d, mentre dall\u2019altro diventa un forte strumento narrativo. Ogni pack, infatti, ha la sua X distintiva, che ne racconta la variet\u00e0 di gusti, sfumature e personalit\u00e0.<\/p>\n<p>Il brand \u00e8 stato presentato di recente a TuttoFood e sar\u00e0 presto disponibile alla vendita, articolato in tre linee:<\/p>\n<p>\u2022 Estrusi di legumi: il cuore davvero healthy, per chi desidera uno snack leggero ma nutriente<br \/>\n\u2022 Estrusi aromatizzati: per chi \u00e8 alla ricerca di sapori nuovi senza mai rinunciare al benessere<br \/>\n\u2022 Patatine premium: gusti sofisticati, texture croccanti e appeal da gourmet per elevare qualsiasi momento di consumo<\/p>\n<p>Snext \u00e8 un brand esplosivo, young, con un grande focus sul benessere. Un progetto che RBA ha costruito passo dopo passo, con l\u2019obiettivo \u2013 raggiunto \u2013 di lanciare non solo un prodotto, ma una vera e propria esperienza di consumo consapevole.<\/p>\n<p>A brevissimo, il futuro si potr\u00e0 gustare. E ha gi\u00e0 un nome: Snext.<\/p>\n<p>Daha fazlas\u0131 i\u00e7in takipte kal\u0131n!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Gli snack del futuro sono (quasi) qui: RBA supporta Sama nella creazione di un nuovo brand C\u2019\u00e8 una cosa che, anche dopo trent\u2019anni nel mondo del branding, ci entusiasma sempre come fosse il primo giorno: la creazione di una nuova marca, dalla scelta del nome al design del pack. Ed \u00e8 proprio questa la sfida [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5833,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CASE HISTORY \u2013 FOOD - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA firma con Sama il lancio di Snext: naming e packaging design per uno snack innovativo che unisce gusto e benessere.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/case-history-food\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE HISTORY \u2013 FOOD - 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