{"id":5065,"date":"2024-06-19T15:44:11","date_gmt":"2024-06-19T13:44:11","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5065"},"modified":"2026-05-13T18:26:29","modified_gmt":"2026-05-13T16:26:29","slug":"packaging-design-e-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/packaging-design-e-neuromarketing\/","title":{"rendered":"Ambalaj Tasar\u0131m\u0131 ve Sinirbilimsel Pazarlama"},"content":{"rendered":"<p><strong>Bir kazanan paketi olu\u015fturmak i\u00e7in AGILE PACK TEST modeli<\/strong><\/p>\n<p>Ambalaj, bir \u00fcr\u00fcn markas\u0131 i\u00e7in ileti\u015fimdeki ilk etkenlerden biridir. \u0130lk andan itibaren raflarda yer alarak se\u00e7imi kolayla\u015ft\u0131rmal\u0131 ve \u00e7ok net bir beklenti yans\u0131tmal\u0131d\u0131r.<br \/>\nDolay\u0131s\u0131yla, bilin\u00e7alt\u0131 d\u00fczeyde bile ileti\u015fim kurabilen \u015fekiller, malzemeler, renkler, kelimeler ve g\u00f6r\u00fcnt\u00fcler kullanan bir stratejik ara\u00e7.<br \/>\nAmbalaj tasar\u0131m\u0131n\u0131n ticari de\u011feri bilinciyle ve dolay\u0131s\u0131yla her zaman t\u00fcketicilerle olan ili\u015fkilerine \u00f6nem veren firmam\u0131z, yarat\u0131c\u0131 s\u00fcre\u00e7lerimize ilk \u00f6nerilen tasar\u0131m konseptlerini test etme a\u015famas\u0131 ekledi; bu sayede en etkili olanlar\u0131 se\u00e7me hedefiyle.<br \/>\nBununla birlikte, go to market s\u00fcre\u00e7lerini optimize ediyoruz ve \u00f6zellikle de marka i\u00e7in objektif verilerle paketin se\u00e7ilmesini destekliyoruz.<br \/>\nOrtakl\u0131k sayesinde <a href=\"https:\/\/www.sensecatch.com\/\">SenseCatch<\/a>, Neuromarketing ve t\u00fcketici psikolojisi konusunda uzmanla\u015fm\u0131\u015f olan AGILE PACK TEST modelini geli\u015ftirdik.<br \/>\nYarat\u0131c\u0131 s\u00fcre\u00e7te t\u00fcketici dinleme a\u015famas\u0131 ekleyen bir y\u00f6ntem; g\u00f6rsel dikkat, duygusal kat\u0131l\u0131m ve dolayl\u0131 memnuniyet gibi ger\u00e7ek karar belirleyici fakt\u00f6rleri analiz edebilme yetene\u011fi sunar.<br \/>\nBu y\u00f6ntem, markan\u0131n da aktif kat\u0131l\u0131m\u0131n\u0131 gerektiriyor; marka, test oturumlar\u0131na kat\u0131lacak ve t\u00fcketici bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131 g\u00f6rebilecek ve dinleyebilecek; ayr\u0131ca RBA Design ve SenseCatch ekibiyle birlikte sonu\u00e7lar\u0131 de\u011ferlendirebilecek.<br \/>\nAma\u00e7 basittir! Hedef kitleye uygun ve raflarda rekabet edebilecek en iyi paketi belirlemek.<\/p>","protected":false},"excerpt":{"rendered":"<p>Modello AGILE PACK TEST per un pack vincente Il packaging \u00e8 una delle prime leve di comunicazione per un brand di prodotto. Fin dal primo momento a scaffale deve favorire la scelta e veicolare un\u2019aspettativa ben precisa. Uno strumento quindi strategico che utilizza forme, materiali, colori, parole, immagini, capaci di comunicare anche a livello inconscio. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Design e Neuromarketing - RBA Design<\/title>\n<meta name=\"description\" content=\"AGILE PACK TEST di RBA Design: creativit\u00e0 e consumer insight per sviluppare packaging efficaci e vincenti sul mercato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/packaging-design-e-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design e Neuromarketing - 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