{"id":342,"date":"2023-05-18T16:49:53","date_gmt":"2023-05-18T14:49:53","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=342"},"modified":"2026-05-13T18:23:50","modified_gmt":"2026-05-13T16:23:50","slug":"rba-design-cura-il-rebranding-di-caffe-corsini","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-cura-il-rebranding-di-caffe-corsini\/","title":{"rendered":"RBA, yeniden markala\u015fmay\u0131 d\u00fczenliyor Caff\u00e8 Corsini"},"content":{"rendered":"

\u0130talyan \u00fcretimi olan tarihi bir kahve markas\u0131n\u0131n yeniden markala\u015fmas\u0131n\u0131n tasar\u0131m\u0131n\u0131 RBA Design\u2019a yapt\u0131rd\u0131. Corsino Corsini\u2019nin iste\u011fiyle 50\u2019li y\u0131llarda Toskana\u2019da kurulan \u015firket, y\u0131llar boyunca kahve d\u00fcnyas\u0131nda \u00f6nc\u00fc bir rol oynam\u0131\u015ft\u0131r. Tarihsel olaylar a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, \u00f6rne\u011fin 1970\u2019lerde Sao Caf\u00e9 Konsorsiyumuna kat\u0131l\u0131m, 1987 y\u0131l\u0131nda ilk DOC kahvesinin piyasaya s\u00fcr\u00fclmesi, 1990 Caff\u00e8 Corsini\u2019l\u0131 y\u0131llarda Melitta ile birlikte \u00fcretilen ilk filtre kahvesinin sunulmas\u0131 ve 2000\u2019li y\u0131llarda ilk kahve akademisinin kurulmas\u0131 ve \u00e7evre dostu \u00fcretim y\u00f6n\u00fcnde ilerlemeler, bu markan\u0131n ge\u00e7mi\u015fini \u015fekillendiren unsurlard\u0131r.
\nCaff\u00e8 Corsini 2021 y\u0131l\u0131n\u0131n sonunda Alman Melitta grubuyla daha fazla say\u0131da \u0130talyan \u00fcretimi kahvenin d\u00fcnya \u00e7ap\u0131nda yayg\u0131nla\u015fmas\u0131n\u0131 ama\u00e7layan bir anla\u015fma imzalad\u0131. Bu ortakl\u0131k kapsam\u0131nda Melitta Grubu Corsino Corsini S.p.A.'nin hisselerinin 'ini sat\u0131n ald\u0131.
\nBu nedenle Toskana merkezli \u015firket i\u00e7in, her zaman piyasa de\u011fi\u015fimlerine ve e\u011filimlerine duyarl\u0131 olan bir d\u00f6nem ba\u015fl\u0131yor.<\/p>\n

Bu do\u011frultuda, uluslararas\u0131 pazarlar i\u00e7in geli\u015ftirilen yeni marka stratejisi ve bunun sonucunda t\u00fcm \u00fcr\u00fcn yelpazesinin yeniden markala\u015fmas\u0131 yer al\u0131yor; Caff\u00e8 Corsini bu s\u00fcre\u00e7te markan\u0131n de\u011ferlenmesi konusunda uzun y\u0131llara dayanan deneyimine sahip RBA Design ajans\u0131 ile i\u015f birli\u011fi yap\u0131ld\u0131.
\nAjansta g\u00f6revli ekibe verilen yeniden markala\u015fma projesi, Carlo Aliverti taraf\u0131ndan y\u00f6netilecek.<\/p>","protected":false},"excerpt":{"rendered":"

\u00c8 stata affidata a RBA Design la progettazione del rebranding di uno storico marchio del caff\u00e8 Made in Italy: Caff\u00e8 Corsini. L\u2019azienda, nata in Toscana negli anni \u201950 per volont\u00e0 di Corsino Corsini, \u00e8 sempre stata negli anni protagonista nel mondo del caff\u00e8. Nella sua storia alcuni momenti topici, come la partecipazione negli anni \u201970 […]<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nRBA design cura il rebranding di caff\u00e8 Corsini - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma il rebranding di Caff\u00e8 Corsini: una nuova identit\u00e0 internazionale per lo storico marchio del caff\u00e8 Made in Italy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/rba-design-cura-il-rebranding-di-caffe-corsini\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA design cura il rebranding di caff\u00e8 Corsini - 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