{"id":1098,"date":"2021-12-01T16:25:38","date_gmt":"2021-12-01T15:25:38","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=1098"},"modified":"2026-05-13T18:07:44","modified_gmt":"2026-05-13T16:07:44","slug":"non-solo-coccodrilli","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/non-solo-coccodrilli\/","title":{"rendered":"Sadece timsahlar de\u011fil"},"content":{"rendered":"

\u015eimdilik bu kadar\u2026 Ye\u015fil projelerin \u00f6rneklerini tennisin ikonik markas\u0131yla inceledik\u2026 Torino ATP kortlar\u0131nda da bu g\u00fcnlerde g\u00f6r\u00fcld\u00fc. Lacoste'den bahsediyoruz; 2018'de kendi timsah\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Bu kadar basit bir proje, ancak o kadar ba\u015far\u0131l\u0131yd\u0131.<\/h3>\n

Bu hikaye, onun basitli\u011fi ve ilgilendi\u011fi markan\u0131n tan\u0131nabilirli\u011fi fakt\u00f6r\u00fcn\u00fc g\u00f6z \u00f6n\u00fcnde bulunduruldu\u011funda ger\u00e7ekten ilgi \u00e7ekici. Konumuz Lacoste, 1933 y\u0131l\u0131nda tenis\u00e7i Jean Ren\u00e8 Lacoste taraf\u0131ndan kurulan Frans\u0131z giyim markas\u0131d\u0131r; o y\u0131llarda tenis \u015fampiyonluklar\u0131n\u0131n \u00e7o\u011funu domine etmesine ra\u011fmen, art\u0131k bilinen \u00fcn\u00fc s\u0131rt\u0131ndaki krokodil logosuyla birlikte klasik polo ti\u015f\u00f6rtlerine s\u0131k\u0131 s\u0131k\u0131ya ba\u011fl\u0131d\u0131r.<\/p>\n

2018 y\u0131l\u0131nda Lacoste, IUCN (International Union for Conservation of Nature) taraf\u0131ndan ba\u015flat\u0131lan SOS \u2013 Save Our Species projesiyle bir i\u015f birli\u011fi kapsam\u0131nda, tarihi timsah logosunun yerine nesli t\u00fckenmekte olan on farkl\u0131 hayvan t\u00fcr\u00fcn\u00fcn bulundu\u011fu bir limitli polo koleksiyonu piyasaya s\u00fcrd\u00fc.<\/p>\n

\u015eirketlerin \u00e7evresel ko\u015fullar\u0131n giderek k\u00f6t\u00fcle\u015fmesine kar\u015f\u0131 koymada oynayabilece\u011fi rol\u00fcn ve bundan kaynaklanan ekosistemlerin \u00f6nemine y\u00f6nelik fark\u0131ndal\u0131\u011f\u0131n artmas\u0131na katk\u0131da bulunabilmesinin en belirgin \u00f6rne\u011fi. Bu nedenle 22 May\u0131s 2019\u2019da, D\u00fcnya Biyolojik \u00c7e\u015fitlilik G\u00fcn\u00fc\u2019nde, Amerika, Avrupa, Asya ve hatta \u00e7evrimi\u00e7i olarak bulunan on Lacoste ma\u011fazas\u0131, yeni polo koleksiyonunun \u00f6zel bir s\u00fcr\u00fcm\u00fcn\u00fc tan\u0131tt\u0131 ve sat\u0131\u015ftan elde edilen t\u00fcm geliri IUCN\u2019nin tehdit alt\u0131nda olan vah\u015fi hayvanlar\u0131n korunmas\u0131 i\u00e7in harcad\u0131. Ayr\u0131ca \u2013ba\u015fka bir harika bulu\u015f\u2013 se\u00e7ilen her on nesli t\u00fckenmekte olan hayvan i\u00e7in \u00fcretilen polo say\u0131s\u0131, do\u011fada kalan toplam hayvan say\u0131s\u0131na tekab\u00fcl ediyordu: toplamda 3520 polo, 3520 nesli t\u00fckenmekte olan hayvan\u0131n temsilcileriyle e\u015fde\u011ferdi.<\/p>\n

2019 y\u0131l\u0131ndaki Roma ATP Master turnuvas\u0131 s\u0131ras\u0131nda Lacoste el\u00e7isi Novak Djokovic'in foklara \u00f6zel polo ti\u015f\u00f6rtlerini giydi\u011fi s\u0131rada bu giri\u015fim hemen ilgi \u00e7ekmi\u015fti.<\/p>","protected":false},"excerpt":{"rendered":"

Concludiamo per ora\u2026la nostra carrellata su esempi virtuosi di progetti green, con un brand icona del tennis\u2026visto anche in questi giorni sui campi degli ATP di Torino. Parliamo di Lacoste che, nel 2018, ha trasformato il suo coccodrillo. Un progetto tanto semplice, quanto vincente. Una storia davvero brillante se si considera la sua semplicit\u00e0 e […]<\/p>\n","protected":false},"author":1,"featured_media":1103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nNon solo coccodrilli - RBA Design<\/title>\n<meta name=\"description\" content=\"Il progetto green di Lacoste unisce branding, design e sostenibilit\u00e0 per sensibilizzare il pubblico sulla tutela delle specie a rischio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/non-solo-coccodrilli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Non solo coccodrilli - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Il progetto green di Lacoste unisce branding, design e sostenibilit\u00e0 per sensibilizzare il pubblico sulla tutela delle specie a rischio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/tr\/news\/non-solo-coccodrilli\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-01T15:25:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-13T16:07:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-lacoste-square.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/non-solo-coccodrilli\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/non-solo-coccodrilli\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/#\\\/schema\\\/person\\\/faa2e960b3e6a304d04f6affbf1e86b8\"},\"headline\":\"Non solo coccodrilli\",\"datePublished\":\"2021-12-01T15:25:38+00:00\",\"dateModified\":\"2026-05-13T16:07:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/non-solo-coccodrilli\\\/\"},\"wordCount\":311,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/non-solo-coccodrilli\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rba-lacoste-square.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"tr\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/non-solo-coccodrilli\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/tr\\\/news\\\/non-solo-coccodrilli\\\/\",\"name\":\"Non solo coccodrilli - 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