{"id":1078,"date":"2022-01-28T16:20:55","date_gmt":"2022-01-28T15:20:55","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=1078"},"modified":"2026-05-13T18:09:30","modified_gmt":"2026-05-13T16:09:30","slug":"negroni-oltre-100-anni-e-non-dimostrarli","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/tr\/news\/negroni-oltre-100-anni-e-non-dimostrarli\/","title":{"rendered":"Negroni, 100 y\u0131l\u0131 a\u015fk\u0131n bir ge\u00e7mi\u015fe sahip ve bunu kan\u0131tlayamazlar"},"content":{"rendered":"<p>Continua il nostro viaggio in giro per il mondo alla ricerca dei brand italiani di successo.<br \/>\nOggi raccontiamo la storia, di oltre 100 anni, del cocktail pi\u00f9 amato al mondo.<br \/>\nPartiamo dal racconto, che deve la nascita di questa bevanda al conte Camillo Negroni. Nato a fine \u2018800, viaggiatore, uomo di mondo, viveur e gran spadaccino, il Conte era uno dei protagonisti della societ\u00e0 fiorentina degli anni \u201920. Per l\u2019aperitivo frequentava abitualmente il caff\u00e8 Casone di Firenze (oggi purtroppo sostituito da una bottega dell\u2019alta moda); una sera, desideroso di sperimentare qualcosa di originale, chiese al barman di modificare l\u2019aperitivo Milano-Torino \u2013 a quel tempo in voga nell\u2019alta societ\u00e0 fiorentina \u2013 realizzato con il vermouth torinese e il Campari, gi\u00e0 allora simbolo della citt\u00e0 di Milano. Fece aggiungere del gin \u2013 per dare pi\u00f9 corpo alla bevanda ma senza mutarne il caratteristico colore \u2013 e la fetta di arancia sul bicchiere. Tre ingredienti che hanno dato vita, quasi per caso, a uno dei cocktail pi\u00f9 famosi del mondo e vero simbolo di eleganza ed italianit\u00e0.<\/p>\n<h3>Il cocktail pi\u00f9 amato al mondo<\/h3>\n<p>Il Negroni, pochi giorni fa, si \u00e8 imposto al vertice della classifica di Drink\u2019s International, stilata dai migliori bar tender del mondo, superando molti altri blasonati competitor internazionali. Un primato al cocktail, ma anche agli elementi che lo compongono, il vermouth, il Campari e lo stile, tutto molto italiano.<\/p>\n<h3>Campari Negroni, Ready to enjoy<\/h3>\n<p>Nell\u2019etichetta del Campari Negroni Ready to enjoy, che riproduce la stessa ricetta dell\u2019iconico cocktail, ritroviamo tutta la storia della bevanda, a partire dal volto del suo creatore, il Conte Camillo Negroni. Un lavoro che RBA Design ha realizzato grazie all\u2019esperienza che ha maturato in questo settore, che ha imparato a capire e interpretare, contribuendo a portare il messaggio dello stile italiano nel mondo, evidenziandolo attraverso il packaging.<\/p>","protected":false},"excerpt":{"rendered":"<p>Continua il nostro viaggio in giro per il mondo alla ricerca dei brand italiani di successo. Oggi raccontiamo la storia, di oltre 100 anni, del cocktail pi\u00f9 amato al mondo. Partiamo dal racconto, che deve la nascita di questa bevanda al conte Camillo Negroni. Nato a fine \u2018800, viaggiatore, uomo di mondo, viveur e gran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Negroni: oltre 100 anni di stile senza tempo - RBA Design<\/title>\n<meta name=\"description\" content=\"La storia del Negroni racconta l\u2019eccellenza italiana tra cocktail culture, storytelling e packaging design firmato RBA Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/tr\/news\/negroni-oltre-100-anni-e-non-dimostrarli\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Negroni: oltre 100 anni di stile senza tempo - 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