{"id":737,"date":"2023-12-01T10:42:22","date_gmt":"2023-12-01T09:42:22","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=737"},"modified":"2026-05-04T15:25:16","modified_gmt":"2026-05-04T13:25:16","slug":"kioene","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/kioene\/","title":{"rendered":"KIOENE"},"content":{"rendered":"<p><strong>UMA EXPLOS\u00c3O DE BEM-ESTAR<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>O SABOR VEGETAL<\/strong><\/p>\n<p>Uma vis\u00e3o contempor\u00e2nea da dieta mediterr\u00e2nica: \u00e9 esta a proposta da Kioene, h\u00e1 mais de trinta anos especialista em receitas \u00e0 base de legumes e prote\u00ednas plant-based.<br \/>\nOs produtos desta marca s\u00e3o pensados para enriquecer a dieta dos consumidores com sabor e leveza, oferecendo ao mesmo tempo sabor e bem-estar. Entre os produtos, uma vasta escolha de Freschi (frescos), Surgelati (ultracongelados) e Dolci (doces).<br \/>\nNa linha Surgelati (ultracongelados), cujo rebranding esteve a cargo da RBA Design, existe a seguinte segmenta\u00e7\u00e3o:<br \/>\n<strong>Gli Essenziali<\/strong>: segundos pratos e produtos ic\u00f3nicos da marca, entre os quais Burger di Spinaci (hamb\u00farguer de espinafres), Burger di Ceci (hamb\u00farguer de gr\u00e3o-de-bico) e MiniBurger alle Verdure grigliate (mini-hamb\u00fargueres de legumes grelhados). Ideais para rechear sandes, mas tamb\u00e9m para acompanhar com legumes frescos e estaladi\u00e7os, jogando com as diferentes texturas.<br \/>\n<strong>I Congusto<\/strong>: pensados como acompanhamento de legumes para gra\u00fados e mi\u00fados, agradam a todos os paladares. Entre eles, as Gocc(i)e ai Funghi (cogumelos), as Gocc(i)e alle Verdure dell'Orto (legumes da horta) e as Gocc(i)e con Farro, Pomodoro e Asparagi (espelta, tomate e espargos).<br \/>\n<strong>Gli Sfiziosi<\/strong>: sozinho ou acompanhado, estas receitas estaladi\u00e7as s\u00e3o perfeitas para petiscar como finger food. \u00c0 base de arroz e soja, as Mini Cotolette Vegetali (mini-panados vegetais) s\u00e3o um inovador mix proteico, que torna os aperitivos ainda mais apetitosos.<\/p>\n<p><strong>O REBRANDING: A DIN\u00c2MICA LINHA GELO <\/strong><\/p>\n<p>A atual linha de ultracongelados desloca a aten\u00e7\u00e3o do consumidor para as ocasi\u00f5es de consumo, criando um percurso \u00e0 mesa que vai da refei\u00e7\u00e3o completa ao finger food, passando por deliciosos acompanhamentos.<br \/>\nPor esse motivo, a RBA Design trabalhou num tom de voz capaz de se dirigir a um vasto leque de consumidores. Um target mais alargado, definido como flexitariano, ou seja, propenso a seguir uma dieta semivegetariana.<br \/>\nE \u00e9 precisamente a este target que a linha Gelo se dirige, disponibilizando experi\u00eancias de sabor atrav\u00e9s de receitas que podem tanto enriquecer os pratos do dia a dia como tornar-se surpresas culin\u00e1rias para os convidados.<br \/>\nA Kioene acredita firmemente que as escolhas feitas \u00e0 mesa s\u00e3o fundamentais para reduzir o impacto ambiental. Para veicular esta mensagem de sustentabilidade, optou-se por utilizar nos produtos uma embalagem eco-compat\u00edvel, em cartolina certificada FSC, recicl\u00e1vel no papel.<br \/>\nO pack valoriza o produto e d\u00e1 amplo espa\u00e7o \u00e0 linha de refer\u00eancia, guiando o consumidor na escolha. Em compara\u00e7\u00e3o com o design anterior, o novo system pack exprime de forma din\u00e2mica e viva a segmenta\u00e7\u00e3o da linha. Isto gra\u00e7as \u00e0 paleta de cores e ao uso vertical dos sub-brands, caracterizados por uma tipografia n\u00e3o convencional.<br \/>\nO verdadeiro protagonista do pack \u00e9 o visual do produto: uma verdadeira <em>explos\u00e3o de sabor e bem-estar<\/em>, na qual os ingredientes principais est\u00e3o suspensos numa din\u00e2mica que se estende sempre na vertical e que, de forma alegre e inovadora, d\u00e1 uma ideia do sabor e da leveza dos produtos: fonte de fibras e vitaminas, sem leite nem ovos e com baixo teor de gorduras saturadas.<br \/>\nOutras informa\u00e7\u00f5es \u00fateis ao consumidor, como o tempo de cozedura e os valores nutricionais, encontram-se no verso da embalagem, onde um QR code permite iniciar a viagem culin\u00e1ria assinada pela Kioene, \u00e0 descoberta de todas as saborosas receitas para acompanhar o produto escolhido.<\/p>","protected":false},"featured_media":3538,"template":"","categoria-work":[17],"class_list":["post-737","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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