{"id":6729,"date":"2026-07-02T16:00:00","date_gmt":"2026-07-02T14:00:00","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=6729"},"modified":"2026-07-02T16:00:00","modified_gmt":"2026-07-02T14:00:00","slug":"maxiciok","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/maxiciok\/","title":{"rendered":"MAXICIOK"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Acompanh\u00e1mos a Balocco na constru\u00e7\u00e3o da MaxiCiok, uma marca pensada para todos os chocolovers que vivem o chocolate como uma gratifica\u00e7\u00e3o para oferecer a si pr\u00f3prios e partilhar. Um universo de marca caloroso, envolvente e super guloso, onde cada dentada se torna uma pequena declara\u00e7\u00e3o de amor.<\/p>\n<p>A partir do posicionamento \u201cGrande Amore al Cioccolato\u201d, desenvolvemos o conceito de marca e constru\u00edmos uma identidade distintiva, capaz de exprimir paix\u00e3o, desejo e prazer atrav\u00e9s de uma linguagem contempor\u00e2nea e premium.<\/p>\n<p>Protagonista do universo MaxiCiok \u00e9 o Cupido, reinterpretado no v\u00eddeo hero como um chef apaixonado por chocolate, figura ic\u00f3nica que acompanha a marca e conta o seu esp\u00edrito mais emocional. \u00c0 sua volta desenvolvemos um sistema visual coerente e reconhec\u00edvel: do packaging system, caracterizado pela cascata de chocolate e pelas cores dedicadas \u00e0s diferentes refer\u00eancias, at\u00e9 \u00e0s bolachas, valorizadas por um \u201cM\u201d em relevo que evoca o nome da marca.<\/p>\n<p>Do design aos assets de comunica\u00e7\u00e3o, demos forma a uma marca destinada a crescer para al\u00e9m das categorias iniciais, alargando o seu universo e continuando a conquistar o cora\u00e7\u00e3o dos amantes de chocolate. Porque algumas hist\u00f3rias de amor merecem tornar-se grandes. Ali\u00e1s, Maxi.<\/p>","protected":false},"featured_media":6736,"template":"","categoria-work":[],"class_list":["post-6729","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brand Identity MaxiCiok: il nuovo universo del cioccolato firmato Balocco - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il progetto di brand identity MaxiCiok sviluppato da RBA Design per Balocco: posizionamento, packaging e comunicazione per un brand dedicato agli amanti del cioccolato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/maxiciok\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand Identity MaxiCiok: il nuovo universo del cioccolato firmato Balocco - 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