{"id":6565,"date":"2026-07-21T12:55:30","date_gmt":"2026-07-21T10:55:30","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=6565"},"modified":"2026-07-28T12:38:32","modified_gmt":"2026-07-28T10:38:32","slug":"bagel-e-club-sandwich-beretta","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/bagel-e-club-sandwich-beretta\/","title":{"rendered":"BAGEL E CLUB SANDWICH BERETTA"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>Para a Beretta trabalh\u00e1mos no desenvolvimento da identidade e do packaging de duas linhas de panifica\u00e7\u00e3o: os Club Sandwich, sandu\u00edches gourmet pensadas para um consumo premium e contempor\u00e2neo, e os Bagel, produto de voca\u00e7\u00e3o internacional introduzido para alargar a oferta da marca. O objetivo era construir um sistema visual coerente e distintivo, capaz de valorizar ambas as linhas mantendo uma forte reconhecibilidade na prateleira.<br \/>\nDefinimos uma identidade comum, dominada por um amarelo intenso e altamente vis\u00edvel, capaz de sobressair de imediato no ponto de venda e de se tornar o elemento caracterizador da gama.<\/p>\n<p>As tipografias, marcantes e contempor\u00e2neas, contribuem para refor\u00e7ar a personalidade do produto e tornar cada refer\u00eancia clara e leg\u00edvel, mantendo ao mesmo tempo um tom de marca coerente e reconhec\u00edvel.<\/p>\n<p>O bom n\u00edvel de family feeling entre as duas linhas garante consist\u00eancia \u00e0 marca na prateleira: Club Sandwich e Bagel dialogam entre si atrav\u00e9s de c\u00f3digos gr\u00e1ficos partilhados, mantendo cada um a sua identidade. O resultado \u00e9 um sistema de packaging equilibrado e distintivo, capaz de valorizar a oferta Beretta e de construir uma presen\u00e7a forte e coerente no mundo da panifica\u00e7\u00e3o pronta.<\/p>","protected":false},"featured_media":6636,"template":"","categoria-work":[],"class_list":["post-6565","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Design Beretta per Club Sandwich e Bagel - RBA Design<\/title>\n<meta name=\"description\" content=\"Progetto di packaging design: un\u2019identit\u00e0 visiva distintiva per Club Sandwich e Bagel, con forte impatto a scaffale e coerenza di gamma.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/bagel-e-club-sandwich-beretta\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design Beretta per Club Sandwich e Bagel - 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