{"id":6552,"date":"2026-07-02T15:25:24","date_gmt":"2026-07-02T13:25:24","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=6552"},"modified":"2026-07-02T15:25:24","modified_gmt":"2026-07-02T13:25:24","slug":"ceres-lager","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/ceres-lager\/","title":{"rendered":"CERES LAGER"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>A Ceres enfrentou um novo desafio de posicionamento: lan\u00e7ar a Ceres Lager, uma cerveja fresca e leve com 5% vol., mas com o mesmo car\u00e1cter decidido da marca. Uma extens\u00e3o da hist\u00f3rica marca, conhecida no mercado italiano sobretudo pela sua ic\u00f3nica \u201cStrong Ale\u201d, que devia transmitir uma cerveja diferente da Ceres cl\u00e1ssica, mantendo toda a for\u00e7a da marca.<\/p>\n<p>Com o objetivo de aumentar a penetra\u00e7\u00e3o da marca no canal fora de casa e de responder \u00e0s necessidades das novas gera\u00e7\u00f5es de consumidores, cada vez mais orientadas para um consumo mais leve, nasce assim a nova Ceres Lager.<\/p>\n<p>A identidade do packaging destaca as caracter\u00edsticas do produto: o termo \u201cLAGER\u201d, bem vis\u00edvel na frente da garrafa de vidro verde, cor tamb\u00e9m da etiqueta que refor\u00e7a a refer\u00eancia ao mercado de lager, indica imediatamente o baixo ABV do produto, enquanto os atributos \u201cpremium\u201d e \u201csuperior quality\u201d conferem mais profundidade ao sabor.<\/p>\n<p>Desta forma, a marca refor\u00e7a a identidade visual e organol\u00e9tica do produto, convidando tamb\u00e9m o consumidor a redescobrir a tradi\u00e7\u00e3o lager numa perspetiva moderna \u2013 mantendo sempre a marca Ceres como ponto de refer\u00eancia s\u00f3lido e inconfund\u00edvel.<\/p>","protected":false},"featured_media":6553,"template":"","categoria-work":[],"class_list":["post-6552","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ceres Lager: il packaging della nuova lager leggera firmata Ceres - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri Ceres Lager, la nuova birra da 5% vol. che unisce freschezza e leggerezza al carattere distintivo del brand. 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