{"id":6539,"date":"2026-07-02T16:17:42","date_gmt":"2026-07-02T14:17:42","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=6539"},"modified":"2026-07-02T16:38:58","modified_gmt":"2026-07-02T14:38:58","slug":"snext","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/snext\/","title":{"rendered":"SNEXT"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Snext: Gusta il Futuro<\/strong><br \/>\nQuando a Sama S.p.A. nos envolveu, o desafio era claro: criar uma marca de snacks capaz de<br \/>\nquebrar padr\u00f5es e projetar-se no futuro. Foi assim que nasceu a Snext \u2014 the next snack \u2014, um<br \/>\nnome que une inova\u00e7\u00e3o e sabor numa palavra forte e imediata.<br \/>\nExplor\u00e1mos o territ\u00f3rio criativo para definir uma identidade clara: bem-estar e sabor,<br \/>\njuntos, num snack pensado para quem procura equil\u00edbrio sem ren\u00fancias. O resultado? Um posicionamento jovem, din\u00e2mico e consciente, perfeitamente sintetizado no payoff:<\/p>\n<p><strong>\u201cGusta il futuro \/ Taste of tomorrow\u201d.<\/strong><\/p>\n<p>O cora\u00e7\u00e3o visual da marca \u00e9 o X colorido: um sinal gr\u00e1fico distintivo que evoca o cora\u00e7\u00e3o do<br \/>\nnome e que, ao mesmo tempo, se torna instrumento narrativo. Cada produto tem o seu X, cada sabor<br \/>\numa nuance, cada embalagem uma personalidade.<br \/>\nA Snext articula-se em tr\u00eas linhas pensadas para satisfazer todos os paladares:<\/p>\n<ul role=\"list\">\n<li>Extrudidos de leguminosas \u2013 o cora\u00e7\u00e3o healthy, para quem procura um snack leve mas nutritivo.<\/li>\n<li>Extrudidos aromatizados \u2013 como os de paprica: para quem quer um toque de sabor, sem renunciar ao bem-estar.<\/li>\n<li>Batatas fritas premium \u2013 sabores requintados, texturas estaladi\u00e7as, apelo gourmet.<\/li>\n<\/ul>\n<p>A Snext \u00e9 uma marca explosiva, jovem, consciente. Um projeto que constru\u00edmos<br \/>\npasso a passo, com o objetivo de lan\u00e7ar n\u00e3o apenas um produto, mas uma verdadeira experi\u00eancia.<br \/>\nO futuro pode saborear-se. E tem um nome: Snext.<\/p>","protected":false},"featured_media":6540,"template":"","categoria-work":[],"class_list":["post-6539","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/snext\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snext: Brand Identity e Packaging Design per lo Snack del Futuro - 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