{"id":5869,"date":"2025-07-01T14:23:23","date_gmt":"2025-07-01T12:23:23","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=5869"},"modified":"2026-05-18T16:23:10","modified_gmt":"2026-05-18T14:23:10","slug":"findus-fish-bar","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/findus-fish-bar\/","title":{"rendered":"FINDUS FISH BAR"},"content":{"rendered":"<p>A nova identidade pisca o olho \u00e0 ideia de um consumo em fam\u00edlia ou entre amigos, descontra\u00eddo e sem complica\u00e7\u00f5es.<br \/>\nNo pack mant\u00e9m-se o Capitan Findus, personagem de refer\u00eancia para os consumidores, que parece convidar as pessoas a sentarem-se e saborearem com calma todas as novas propostas.<br \/>\nO novo log\u00f3tipo Findus Fish Bar lembra precisamente a tabuleta de um restaurante, e tamb\u00e9m a imagem dos produtos, apresentados como no momento do servi\u00e7o com guardanapos divertidos e coloridos, convida o consumidor a prov\u00e1-los, de prefer\u00eancia em momentos de conv\u00edvio e informalidade.<br \/>\nO packaging, mais simples e moderno do que no passado, aposta na comunica\u00e7\u00e3o imediata e no gosto pelo quotidiano, bem expresso pela inclus\u00e3o da t\u00e1bua de madeira e do cesto.<\/p>\n<p>Um toque de calor que atrai o consumidor logo \u00e0 primeira vista na prateleira.<\/p>","protected":false},"featured_media":5870,"template":"","categoria-work":[],"class_list":["post-5869","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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