{"id":5431,"date":"2025-04-08T11:35:39","date_gmt":"2025-04-08T09:35:39","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=5431"},"modified":"2026-05-18T14:31:59","modified_gmt":"2026-05-18T12:31:59","slug":"cavicchioli","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/cavicchioli\/","title":{"rendered":"CAVICCHIOLI"},"content":{"rendered":"<p><strong>RESTYLING DE UMA MARCA HIST\u00d3RICA<\/strong><\/p>\n<p><strong>As mil almas da Em\u00edlia reunidas numa gama \u00fanica.<\/strong><br \/>\nNa importante gama de produtos das Cantine Cavicchioli para a grande distribui\u00e7\u00e3o, h\u00e1 uma linha que, mais do que as outras, representa a hist\u00f3ria tanto da empresa como da enologia de M\u00f3dena.<br \/>\nUma cole\u00e7\u00e3o de produtos que representa a convivialidade, a tradi\u00e7\u00e3o, o valor da terra e do territ\u00f3rio. Um hino \u00e0 emilianidade a que brindar todos os dias.<br \/>\nO restyling desta identidade ic\u00f3nica, express\u00e3o aut\u00eantica e significativa de uma adega hist\u00f3rica como a Cavicchioli, caracteriza-se pela manuten\u00e7\u00e3o dos principais elementos de reconhecimento (cores, sinais, tipografia), modernizando o grafismo e tornando-a assim, no respeito pela tradi\u00e7\u00e3o, uma identidade atual; gra\u00e7as ao estilo vintage, resulta um r\u00f3tulo que evoca a hist\u00f3ria da adega com o seu vinho mais representativo e amado. Para a Cavicchioli, o trabalho da nossa ag\u00eancia consistiu no restyling de todas as linhas que comp\u00f5em a vasta gama de produtos Cavicchioli: <strong>Contessa Matilde<\/strong>, <strong>Tre medaglie<\/strong>, <strong>Antica Foresteria<\/strong>, <strong>1928<\/strong> \u2026<\/p>\n<p><strong>CAMPANHA DE IMPRENSA E SOCIAL MEDIA ACTIVITY<\/strong><\/p>\n<p>Uma nova imagem para a hist\u00f3rica adega emiliana, que se tornou ao longo do tempo embaixadora do produto, o Lambrusco, e do territ\u00f3rio, a Em\u00edlia.<br \/>\n<strong>Battito Emiliano (Batimento Emiliano) capta assim a sua ess\u00eancia, n\u00e3o s\u00f3 de perten\u00e7a geogr\u00e1fica, mas tamb\u00e9m de esp\u00edrito, de vida.<\/strong><\/p>","protected":false},"featured_media":5703,"template":"","categoria-work":[17],"class_list":["post-5431","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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