{"id":5397,"date":"2025-04-08T11:09:52","date_gmt":"2025-04-08T09:09:52","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=5397"},"modified":"2026-05-18T16:06:47","modified_gmt":"2026-05-18T14:06:47","slug":"riro","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/riro\/","title":{"rendered":"RIR\u00d2"},"content":{"rendered":"<p><strong>RIR\u00d2, O MAIS RECENTE VINHO DA CASA BARBANERA, ADEGA TOSCANA DO GRUPO IWB.<\/strong><\/p>\n<p>Um vinho Rosso Toscana IGT que, gra\u00e7as \u00e0 sua frescura e vivacidade, se presta a variadas ocasi\u00f5es de consumo e foi pensado tamb\u00e9m para ser bebido fresco, com gelo, ou servido em cocktails criativos ao aperitivo.<br \/>\nTrabalh\u00e1mos na cria\u00e7\u00e3o de uma brand identity capaz de exprimir esta nova forma toscana de beber, renovando o conceito de vinho tinto e aproximando a Toscana do vinho de novas ocasi\u00f5es de consumo, sem perder de vista a autenticidade e as caracter\u00edsticas que tornam \u00fanicos os vinhos toscanos. Para a identidade e o design trabalhou-se, portanto, em tr\u00eas n\u00edveis: clareza sobre o produto e o seu posicionamento, capacidade de se diferenciar do mundo do vinho e capacidade de surpreender e despertar curiosidade. Apost\u00e1mos no reconhecimento da nova marca atrav\u00e9s das cores e do impacto visual de uma garrafa que pretende representar uma nova forma de beber vinho: ideal com gelo, jovem e solar, perfeita para a Gen Z.<\/p>","protected":false},"featured_media":5408,"template":"","categoria-work":[17],"class_list":["post-5397","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rir\u00f2: packaging e branding design per Vino Rosso Toscano - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma l\u2019identit\u00e0 di Rir\u00f2, il vino rosso IGT Barbanera, con un packaging fresco, distintivo e dal carattere giocoso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/riro\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rir\u00f2: packaging e branding design per Vino Rosso Toscano - 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