{"id":2828,"date":"2023-12-20T15:34:45","date_gmt":"2023-12-20T14:34:45","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2828"},"modified":"2026-05-04T14:42:08","modified_gmt":"2026-05-04T12:42:08","slug":"strategica-group","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/strategica-group\/","title":{"rendered":"STRATEGICA GROUP"},"content":{"rendered":"<p><strong>LOOKING BEYOND RISKS<\/strong><\/p>\n<p>O <strong>Rebranding Strategica Group<\/strong> conduziu em 2021 \u00e0 total renova\u00e7\u00e3o da imagem da empresa de consultoria de seguros l\u00edder em risk management e insurance consulting.<br \/>\nTra\u00e7o distintivo da nova brand identity, fruto do trabalho conjunto das equipas da RBA Design e da Strategica Group, \u00e9 o novo log\u00f3tipo, um sinal que, na sua originalidade, sintetiza as caracter\u00edsticas do grupo e associa a mensagem \u201cLooking beyond risks\u201d, ver para al\u00e9m dos riscos. A nova marca \u00e9 uma proposta moderna, minimalista e ao mesmo tempo autorit\u00e1ria, caracterizada pelo contraste entre branco e preto, com uma tipografia clara, essencial e reconhec\u00edvel. O sinal evoca a forma do olho, \u00f3rg\u00e3o s\u00edmbolo da capacidade de analisar, investigar e distinguir, de ver com uma abordagem totalmente pessoal e \u00fanica, de olhar, precisamente, \u201cpara al\u00e9m do risco\u201d.<\/p>\n<p>\u201c<em>Procur\u00e1mos traduzir, atrav\u00e9s do design, a express\u00e3o mais aut\u00eantica da Strategica. Os sinais, as palavras e o estilo pretendem representar a ess\u00eancia da organiza\u00e7\u00e3o e a sua vis\u00e3o de forma distintiva. A Strategica sempre acreditou na import\u00e2ncia do design como ferramenta de neg\u00f3cio, destinada n\u00e3o s\u00f3 a criar uma impress\u00e3o memor\u00e1vel e a distinguir-se dos concorrentes, mas tamb\u00e9m a ajudar a clarificar a sua oferta e a gerar valor<\/em>\u201d.<\/p>\n<p>\u201c<em>A consultoria de risk management e de seguros que \u201c<\/em>olha mais al\u00e9m<em>\u201d \u00e9 garantida por um grupo de profissionais de grande experi\u00eancia e, por isso, capazes de ir al\u00e9m do convencional para construir propostas \u201c<\/em>\u00e0 medida<em>\u201d, realmente adequadas \u00e0s exig\u00eancias da empresa cliente. Neste sentido, o olho da nova marca da Strategica demonstra a capacidade do Grupo de ver e compreender, de prever as circunst\u00e2ncias para criar um plano de seguros que garanta, verdadeiramente, uma cobertura eficaz a longo prazo, com o apoio das maiores seguradoras a n\u00edvel mundial<\/em>\u201d Enrico Guarnerio, CEO da Strategica Group.<\/p>","protected":false},"featured_media":2862,"template":"","categoria-work":[16,20,19],"class_list":["post-2828","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategica Group: corporate branding - RBA Design<\/title>\n<meta name=\"description\" content=\"Il rebranding di Strategica Group, realizzato con RBA Design, esprime una visione moderna e autorevole nel risk management, \u2018guardando oltre\u2019 i rischi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/strategica-group\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategica Group: corporate branding - 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