{"id":2799,"date":"2023-12-20T15:25:21","date_gmt":"2023-12-20T14:25:21","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2799"},"modified":"2026-05-04T14:44:32","modified_gmt":"2026-05-04T12:44:32","slug":"orasi","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/orasi\/","title":{"rendered":"ORAS\u00cc"},"content":{"rendered":"<p><strong>UM PRAZER TOTALMENTE VEGETAL<\/strong><\/p>\n<p>No cora\u00e7\u00e3o da Em\u00edlia-Romanha, o sol esculpe o desenho dos campos, tornados f\u00e9rteis pela mem\u00f3ria do mar que outrora cobria a Plan\u00edcie Padana. As bebidas vegetais OraS\u00ec nascem nos campos de Ferrara e s\u00e3o processadas em Conselice, na prov\u00edncia de Ravena, a apenas quarenta quil\u00f3metros de dist\u00e2ncia. Uma fileira curta e pr\u00f3pria, que permite acompanhar os produtos de perto, prestando aten\u00e7\u00e3o a cada passagem. Uma realidade em constante evolu\u00e7\u00e3o, que alia \u00e0 inova\u00e7\u00e3o tecnol\u00f3gica um profundo conhecimento das mat\u00e9rias-primas e que utiliza exclusivamente energias renov\u00e1veis em todo o processo produtivo. Um concentrado de puro bem-estar, sem gorduras animais e rico em fibras, vitaminas e minerais preciosos para o organismo. Ideal para quem ama o prazer de uma del\u00edcia gulosa, de bondade totalmente vegetal.<br \/>\nUma atividade de <strong>rebranding<\/strong> desenvolvida pela RBA Design, que nasce da necessidade de rejuvenescer e refrescar a atual <strong>identidade visual da marca<\/strong> OraS\u00ec, atrav\u00e9s da cria\u00e7\u00e3o de novos e distintivos <strong>brand assets, log\u00f3tipo e packaging system<\/strong> acima de tudo. O log\u00f3tipo foi objeto de uma evolu\u00e7\u00e3o que prev\u00ea uma simplifica\u00e7\u00e3o iconogr\u00e1fica e tipogr\u00e1fica, de modo a melhorar a legibilidade e a reconhecibilidade. A solu\u00e7\u00e3o foi o desenvolvimento de uma marca linear, representada sempre com um tipo de letra script para manter a continuidade, e livre da cartela de fundo e do pay-off.<br \/>\nPara o <strong>packaging design<\/strong> das diferentes linhas de produtos, o objetivo principal era o desenvolvimento de um sistema reconhec\u00edvel, coeso e coerente para as bebidas vegetais j\u00e1 em gama, mas suficientemente flex\u00edvel para permitir a introdu\u00e7\u00e3o de novos produtos. O estudo criativo baseia-se num tratamento de primeira qualidade da mat\u00e9ria-prima. O visual \u00e9 o elemento de maior reconhecibilidade, capaz de transmitir a bondade e a qualidade do produto, rodeado de elementos gr\u00e1ficos portadores de frescura e modernidade. Quanto \u00e0s cores, foi estudada uma paleta ad hoc que permite uma leitura e uma diferencia\u00e7\u00e3o claras da <strong>brand architecture<\/strong>, mas sobretudo foram selecionados tons que exaltam o mundo natural sem se tornarem predominantes sobre o branco.<\/p>","protected":false},"featured_media":2807,"template":"","categoria-work":[16,20,17],"class_list":["post-2799","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OraS\u00ec: re branding e packaging completo - RBA Design<\/title>\n<meta name=\"description\" content=\"OraS\u00ec rinnova la sua identit\u00e0 visiva con un packaging moderno e sostenibile. 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