{"id":2790,"date":"2023-12-20T15:16:07","date_gmt":"2023-12-20T14:16:07","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2790"},"modified":"2026-05-04T14:45:28","modified_gmt":"2026-05-04T12:45:28","slug":"olio-del-parco","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/olio-del-parco\/","title":{"rendered":"ANTICO FRANTOIO DEL PARCO"},"content":{"rendered":"<p><strong>DIRETAMENTE DAS OLIVEIRAS CENTEN\u00c1RIAS DO PARQUE DA UCCELLINA<\/strong><\/p>\n<p>Antico Frantoio del Parco, lagar da Maremma em Alberese (GR), com mais de 700 oliveiras, em parte situadas no maravilhoso Parque da Uccellina.<br \/>\nO Parque Natural da Uccellina \u00e9 um lugar de extraordin\u00e1rio fasc\u00ednio e valor. Est\u00e1 no centro de um territ\u00f3rio vocacionado para o cultivo da oliveira, um ambiente ic\u00f3nico da conserva\u00e7\u00e3o do ecossistema.<br \/>\nUm lugar, um nome t\u00e3o poderoso que dispensa representa\u00e7\u00f5es buc\u00f3licas, as mais usadas por quem n\u00e3o pode orgulhar-se de uma origem t\u00e3o qualificada e qualificante.<br \/>\nAqui s\u00f3 pode nascer um grande azeite.<br \/>\n\u00c9 um azeite tradicional, aut\u00eantico e fi\u00e1vel, generoso e cred\u00edvel como a associa\u00e7\u00e3o Chico Mendes, que tornou poss\u00edvel a sua produ\u00e7\u00e3o e comercializa\u00e7\u00e3o, um motivo mais para o escolher: compramos valores, n\u00e3o apenas valor.<br \/>\nDesta realidade nasce, assim, uma nova identidade que pretende exprimir qualidade e autenticidade atrav\u00e9s da proveni\u00eancia, do territ\u00f3rio: o intacto Parque da Uccellina.<br \/>\nUma identidade clara e evocativa, numa linguagem premium e com um forte packaging system, depois declinado nas variantes dos azeites aromatizados e nas limited edition.<br \/>\nA prop\u00f3sito destas, por ocasi\u00e3o dos 700 anos da morte do sumo poeta Dante Alighieri, em 2021, a Olio del Parco lan\u00e7ou uma edi\u00e7\u00e3o limitada que quis celebrar a efem\u00e9ride recuperando uma passagem da Divina Com\u00e9dia em que Dante cita expressamente o local de produ\u00e7\u00e3o, entre Cecina e Corneto: um lugar de natureza selvagem, \u00e1spera e misteriosa, \u00fanico como o azeite que dele nasce.<\/p>\n<p><strong>DECLINA\u00c7\u00c3O DO PROJETO<\/strong><\/p>\n<p>O r\u00f3tulo, inspirado nas ilustra\u00e7\u00f5es do celeb\u00e9rrimo Gustave Dor\u00e9, reproduz assim, com acabamentos especiais e preciosos, a cena dantesca, refor\u00e7ando ainda mais a forte e aut\u00eantica liga\u00e7\u00e3o da marca ao territ\u00f3rio.<br \/>\nPara criar o novo r\u00f3tulo, a ag\u00eancia inspirou-se num canto espec\u00edfico da Divina Com\u00e9dia e em algumas ilustra\u00e7\u00f5es que representam as Harpias.<br \/>\n<strong>O texto em que se fala da Maremma \u00e9 o do canto XIII do Inferno, onde Dante compara a selva dos suicidas \u00e0 selva intrincada da Maremma (entre Cecina e Corneto, a atual Tarquinia).<\/strong><\/p>\n<p>&nbsp;<\/p>","protected":false},"featured_media":2798,"template":"","categoria-work":[16,17],"class_list":["post-2790","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Antico Frantoio del Parco: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"L&#039;anima della Maremma in una bottiglia. 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