{"id":2761,"date":"2023-12-20T14:49:13","date_gmt":"2023-12-20T13:49:13","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2761"},"modified":"2026-05-04T14:49:27","modified_gmt":"2026-05-04T12:49:27","slug":"mostra-convegno-expocomfort","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/mostra-convegno-expocomfort\/","title":{"rendered":"MOSTRA CONVEGNO EXPOCOMFORT"},"content":{"rendered":"<p><strong>BEYOND COMFORT<\/strong><\/p>\n<p>Desde 2016 colaboramos com a feira mundial do conforto habitacional no desenvolvimento do design concept e de todos os materiais de comunica\u00e7\u00e3o que apoiam o evento bienal.<br \/>\nUm compromisso que nos envolve na fase de interpreta\u00e7\u00e3o visual do desenvolvimento do posicionamento da pr\u00f3pria feira, em coer\u00eancia com a r\u00e1pida mudan\u00e7a das tecnologias e das tend\u00eancias no mundo do conforto habitacional.<br \/>\nA edi\u00e7\u00e3o de 2024 \u00e9 constru\u00edda sobre o conceito BEYOND COMFORT, para sublinhar a inten\u00e7\u00e3o da MCE de ir al\u00e9m do produto e ser uma refer\u00eancia no mercado da inova\u00e7\u00e3o, da sustentabilidade e da efici\u00eancia energ\u00e9tica.<br \/>\nOs tr\u00eas pilares representam, assim, o conceito do novo key visual e s\u00e3o desenvolvidos num plano editorial articulado que estamos a desenvolver com a equipa digital da MCE nos principais canais sociais.<br \/>\nNa fase de prepara\u00e7\u00e3o do evento, previsto para mar\u00e7o de 2024, acompanhamos a atividade de marketing da feira com a\u00e7\u00f5es de comunica\u00e7\u00e3o (video making, redes sociais, imprensa) de apoio \u00e0s diferentes confer\u00eancias.<\/p>","protected":false},"featured_media":2769,"template":"","categoria-work":[16,20,19,18],"class_list":["post-2761","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital","categoria-work-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mostra Convegno Expocomfort: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Design innovativo per &quot;Beyond Comfort&quot;. 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