{"id":2745,"date":"2023-12-20T14:19:09","date_gmt":"2023-12-20T13:19:09","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2745"},"modified":"2026-05-04T14:51:11","modified_gmt":"2026-05-04T12:51:11","slug":"grandi-stazioni-retail","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/grandi-stazioni-retail\/","title":{"rendered":"GRANDI STAZIONI RETAIL"},"content":{"rendered":"<p><strong>A VIAGEM DENTRO DA VIAGEM. A GRANDI STAZIONI RETAIL REINVENTA A ESTA\u00c7\u00c3O.<\/strong><\/p>\n<p>Projeto de identidade corporativa para a Grandi Stazioni Retail, a nova empresa que sucedeu \u00e0 FS na gest\u00e3o dos espa\u00e7os comerciais e de comunica\u00e7\u00e3o das 14 principais esta\u00e7\u00f5es ferrovi\u00e1rias italianas. Um cons\u00f3rcio formado por Antin Infrastructure, Borletti Group e Icamap: uma profunda experi\u00eancia no mundo do retalho e do imobili\u00e1rio para um projeto inovador, orientado para criar novas shopping destinations, locais de encontro capazes de satisfazer as necessidades dos viajantes, dos visitantes e das cidades.<br \/>\nEntre os primeiros objetivos ambiciosos a que a nova empresa se prop\u00f5e est\u00e1 o de aumentar o tempo m\u00e9dio de perman\u00eancia na esta\u00e7\u00e3o gra\u00e7as a um maior conforto, a uma oferta renovada de lojas e espa\u00e7os e, portanto, \u00e0 cria\u00e7\u00e3o de uma experi\u00eancia de valor para os utilizadores (o modelo e projeto de refer\u00eancia j\u00e1 em funcionamento \u00e9 o novo Mercato Centrale de Roma Termini).<br \/>\nA RBA Design desenvolveu a plataforma de design estrat\u00e9gico e a imagem coordenada da marca, desde a cria\u00e7\u00e3o do log\u00f3tipo \u00e0 sua aplica\u00e7\u00e3o e ao payoff da marca.<br \/>\nO p\u00fablico-alvo \u00e9 enorme: um fluxo de viajantes estimado em 750 milh\u00f5es por ano, distribu\u00eddo por todo o territ\u00f3rio nacional. Um p\u00fablico maioritariamente entre os 18 e os 44 anos, com instru\u00e7\u00e3o e rendimento acima da m\u00e9dia e uma propens\u00e3o para o consumo decididamente elevada.<br \/>\nO conceito desenvolvido interpreta a esta\u00e7\u00e3o como um espa\u00e7o que completa a viagem, onde se vive uma experi\u00eancia \u00fanica e se desenvolvem novas oportunidades. Uma grande pra\u00e7a onde convergem comboios e pessoas, produtos e eventos de forma inclusiva e onde o tempo assume uma nova dimens\u00e3o, de engrenagem impar\u00e1vel a prazer: uma viagem dentro da viagem.<br \/>\nN\u00e3o se trata, portanto, de construir a identidade de espa\u00e7os imobili\u00e1rios ou de media individuais para arrendar ou vender, mas de desenvolver um projeto de retalho org\u00e2nico e bem definido, capaz de fazer evoluir a perce\u00e7\u00e3o da esta\u00e7\u00e3o: de simples local de passagem a espa\u00e7o de uma experi\u00eancia estruturada e difusa. Um verdadeiro Destination Brand.<br \/>\nO novo log\u00f3tipo Grandi Stazioni Retail sintetiza os valores de dinamismo, modernidade e valor com um sinal muito forte, original e evocativo do conceito (a pra\u00e7a no centro de fluxos em constante movimento) e com um tipo de letra inteiramente redesenhado para conferir um tra\u00e7o adicional de personalidade.<\/p>","protected":false},"featured_media":2750,"template":"","categoria-work":[16,20],"class_list":["post-2745","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Grandi Stazioni Retail: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Design dinamico e moderno per Grandi Stazioni Retail. 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