{"id":2723,"date":"2023-12-20T14:05:45","date_gmt":"2023-12-20T13:05:45","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2723"},"modified":"2024-10-30T16:35:43","modified_gmt":"2024-10-30T15:35:43","slug":"crodino","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/crodino\/","title":{"rendered":"CRODINO"},"content":{"rendered":"<p><strong>THE SPIRIT OF INCLUSION, SINCE 1965<\/strong><\/p>\n<p>O Crodino, o aperitivo sem \u00e1lcool italiano do Campari Group, \u00e9 lan\u00e7ado nos mercados europeus (exceto o italiano) e extraeuropeus com uma nova imagem coordenada e um novo formato de packaging, pensado para refor\u00e7ar a perten\u00e7a \u00e0 categoria dos aperitivos italianos, mas numa vers\u00e3o sem \u00e1lcool.<br \/>\nUma proposta de marca surpreendente, rica e inovadora, que, exaltando o patrim\u00f3nio do produto, se apresenta de forma contempor\u00e2nea e relevante.<br \/>\nUm produto dirigido aos consumidores fi\u00e9is de sempre, que querem unir o prazer do momento do aperitivo a uma experi\u00eancia sem \u00e1lcool.<br \/>\nO projeto parte das origens totalmente italianas do aperitivo sem \u00e1lcool nascido em 1965 em Crodo, hoje o n\u00famero um em It\u00e1lia, exaltando o estilo e a alma italianos, a personalidade e a proposta glamorosa de aperitivo sem \u00e1lcool.<br \/>\nO Crodino inspira-se na cultura urbana, vibrante, que olha para o futuro com um sentido inato de estilo, sempre um passo \u00e0 frente, sustentado por uma tonalidade de amarelo do l\u00edquido impactante e quente, alternada com a cor craft.<br \/>\nA RBA Design projetou e desenvolveu uma garrafa em vidro transparente, um design original inspirado no ritual do aperitivo italiano, no novo formato de 17,5 cl. A marca de \u00e1gua esculpida no vidro, portadora de mensagens claras sobre o produto e o momento de consumo, transmite \u00e0 primeira vista tradi\u00e7\u00e3o, exclusividade e estilo contempor\u00e2neo. O r\u00f3tulo est\u00e1 presente apenas no gargalo da garrafa, envolvendo-o e exibindo a inscri\u00e7\u00e3o \u2018Rituale Italiano\u2019, presente tamb\u00e9m em relevo no vidro para completar a narrativa da marca e evocar de imediato ao consumidor o estilo e o sabor do aperitivo italiano. Por baixo da marca l\u00ea-se a inscri\u00e7\u00e3o em italiano \u2018<em>Dal 1965\u2018<\/em>\u00a0(\u201cDesde 1965\u201d), um tributo \u00e0s origens territoriais e hist\u00f3ricas da bebida.<br \/>\nUma estrat\u00e9gia de branding corajosa interpretada atrav\u00e9s de um design claro, cred\u00edvel e atraente; uma marca hist\u00f3rica que se apresenta a novos mercados atrav\u00e9s da recupera\u00e7\u00e3o do seu patrim\u00f3nio, valorizando os seus ativos visuais para uma proposta cada vez mais internacional.<br \/>\nA nova identidade de packaging do Crodino para o mercado internacional foi candidata e premiada em 2022 nos Touchpoint Awards com o pr\u00e9mio New Packaging Design na categoria Beverage.<\/p>","protected":false},"featured_media":2730,"template":"","categoria-work":[16,17],"class_list":["post-2723","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crodino: nuovo packaging design - RBA Design<\/title>\n<meta name=\"description\" content=\"Crodino: il rituale italiano dell&#039;aperitivo, rivisitato. 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