{"id":2705,"date":"2023-12-20T12:47:33","date_gmt":"2023-12-20T11:47:33","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2705"},"modified":"2026-05-04T14:55:06","modified_gmt":"2026-05-04T12:55:06","slug":"aperol-spritz","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/aperol-spritz\/","title":{"rendered":"APEROL SPRITZ"},"content":{"rendered":"<p><strong>APEROL SPRITZ, THE ICONIC ITALIAN APERITIVO, BUT READY TO SERVE<\/strong><\/p>\n<p>O Aperol Spritz Ready to Serve \u00e9 um excecional cocktail pr\u00e9-misturado, feito com ingredientes da mais alta qualidade e pensado para reproduzir o inconfund\u00edvel sabor agridoce, a frescura e a cor vibrante do cocktail n\u00famero um<em>*<\/em> em It\u00e1lia. Foi relan\u00e7ado com uma nova identidade e uma forma de vidro renovada, para garantir um servi\u00e7o perfeito mesmo nos momentos mais espont\u00e2neos e imprevistos. \u00c9 a solu\u00e7\u00e3o ideal para quando h\u00e1 muito pouco tempo para preparar o aperitivo, mas n\u00e3o se quer abdicar de um aperitivo servido tal como no bar.<br \/>\nCom o objetivo de aumentar a frequ\u00eancia de consumo em casa e de chegar tamb\u00e9m a diferentes tipos de pontos de venda onde n\u00e3o \u00e9 poss\u00edvel garantir um cocktail feito na hora, mas mantendo sempre o formato de servi\u00e7o vertido no seu copo de p\u00e9, nasce assim o novo packaging design do Aperol Spritz Ready to Serve.<br \/>\nUma nova e elegante forma de vidro que, pelo seu formato, remete para a marca-m\u00e3e, e um conceito de design muito forte centrado no signature glass da marca, o copo de p\u00e9, representado ao centro e esculpido no vidro, para refor\u00e7ar o momento do aperitivo italiano. Cada garrafa garante que um dos cocktails mais famosos do mundo possa ser facilmente vertido, servido e saboreado em inesperados momentos de alegria.<br \/>\nGra\u00e7as a este restyling do packaging, o Aperol Spritz Ready to Serve aumenta a sua perce\u00e7\u00e3o de premiumness e diferencia-se dos concorrentes da categoria. A nova garrafa de 20 cl transmite a magia da experi\u00eancia e reproduz as sensa\u00e7\u00f5es de um Aperol Spritz acabado de preparar. Com a receita original, secreta e inalterada do Aperol, cada garrafa encerra o inconfund\u00edvel aperitivo italiano cor de laranja.<br \/>\nO Aperol Spritz Ready to Serve torna-se assim protagonista da prateleira, gra\u00e7as a um secondary packaging sinal\u00e9tico cujo visual mostra o signature glass do Aperol Spritz pronto a saborear, sobre um fundo totalmente laranja, para transmitir ao consumidor uma grande vontade de aperitivo.<\/p>\n<p><em>*Source: Doxa \u2013 based on cocktail consumption in the past 3 months, overall and during the aperitif, within a list of 34 cocktails. Research conducted in April 2023 among a sample of 1,802 alcoholic cocktails drinkers in the past 3 months, aged 18-55 y.o.<\/em><\/p>","protected":false},"featured_media":2711,"template":"","categoria-work":[17],"class_list":["post-2705","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aperol Spritz: nuovo packaging design e bottle design - RBA Design<\/title>\n<meta name=\"description\" content=\"Aperol Spritz Ready to Serve: il tuo aperitivo preferito, sempre perfetto. 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