{"id":2698,"date":"2023-12-20T12:37:46","date_gmt":"2023-12-20T11:37:46","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=2698"},"modified":"2026-05-04T14:56:30","modified_gmt":"2026-05-04T12:56:30","slug":"bottega-vinaia","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/bottega-vinaia\/","title":{"rendered":"BOTTEGA VINAIA"},"content":{"rendered":"<p><strong>UM S\u00cdMBOLO DE LEVEZA<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>A AUTENTICIDADE ITALIANA NOS EUA<\/strong><\/p>\n<p>Marca nascida na casa Cavit, a Bottega Vinaia distingue-se pela sua personalidade marcante e pela sua liga\u00e7\u00e3o ao territ\u00f3rio italiano, em particular ao <strong>Trentino<\/strong>.<br \/>\nCom um posicionamento m\u00e9dio-alto e uma comunica\u00e7\u00e3o dirigida a um <strong>target feminino<\/strong>, destina-se exclusivamente ao mercado norte-americano. A marca entrou rapidamente para o grupo dos produtores de vinho premium italiano, gra\u00e7as ao empenho constante e \u00e0 paix\u00e3o irrefre\u00e1vel dos viticultores e en\u00f3logos da empresa.<br \/>\nAtrav\u00e9s de um imagin\u00e1rio visualmente ligado ao mundo da moda, a Bottega Vinaia aposta na\u00a0<strong>autenticidade<\/strong>, no terroir e na tradi\u00e7\u00e3o vitivin\u00edcola italiana.<br \/>\nF\u00e1-lo propondo dois grandes produtos, que se tornam protagonistas da narrativa da marca: o Pinot Grigio, vinho elegante e de aroma floral, e o Pinot Noir, frutado, fresco e estruturado.<br \/>\nO primeiro combina magnificamente com pratos de marisco e \u00e9 a escolha ideal para aperitivos, enquanto o segundo combina perfeitamente com carnes e grelhadas.<\/p>\n<p><strong>UM VINHO TOTALMENTE FEMININO<\/strong><\/p>\n<p>Para a Bottega Vinaia, a RBA Design, com a sua experi\u00eancia em <strong>wine design<\/strong> e em <strong>label design<\/strong>, pensou num s\u00edmbolo espec\u00edfico: a borboleta. A inspira\u00e7\u00e3o vem diretamente da forma do territ\u00f3rio do Trentino, um lugar rico em belezas naturais, e junta-se a um esp\u00edrito de eleg\u00e2ncia, transforma\u00e7\u00e3o e leveza. Caracter\u00edsticas intr\u00ednsecas do vinho, que \u00e9 fresco e f\u00e1cil de beber.<br \/>\nUm estudo de mercado determinou que se trata de um vinho ideal para o consumo feminino, um target que tenderia, de facto, a desejar um produto com estas caracter\u00edsticas.<br \/>\nPor isso, trabalhou-se na cria\u00e7\u00e3o de um <strong>posicionamento de marca<\/strong> igualmente fresco e delicado, com uma pesquisa criativa baseada em s\u00edmbolos harmoniosos mas, ao mesmo tempo, de grande impacto.<br \/>\nAo entrar no site da Bottega Vinaia, somos convidados precisamente a distinguir-nos com car\u00e1cter, conquistando assim o nosso espa\u00e7o no mundo. A italianidade, naturalmente, atravessa todo o <strong>storytelling corporativo<\/strong>. O grafismo criado pela ag\u00eancia para este vinho \u00e9 particularmente elegante e reflete a ess\u00eancia feminina da marca. Na paleta crom\u00e1tica, as cores predominantes s\u00e3o o dourado, o bordeaux, o verde e o cinzento. Enquanto o log\u00f3tipo remete para o universo da moda, nos r\u00f3tulos um gracioso tipo de letra caligr\u00e1fico parece quase associar um nome \u00e0 borboleta protagonista do grafismo, numa moldura de design rica e detalhada.<br \/>\nA nova <strong>identidade de marca<\/strong>, e consequentemente o seu posicionamento, liga-se assim estreitamente ao local de origem do vinho, assumindo uma imagem igualmente natural e caracter\u00edstica.<br \/>\nDeste modo, comunicam-se os valores fundadores da Bottega Vinaia e, ao mesmo tempo, todo o esp\u00edrito aut\u00eantico da marca.<\/p>","protected":false},"featured_media":2704,"template":"","categoria-work":[17],"class_list":["post-2698","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Bottega Vinaia: nuovo wine design e identity - RBA Design<\/title>\n<meta name=\"description\" content=\"Bottega Vinaia: un vino italiano elegante e femminile. 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