{"id":1342,"date":"2023-12-07T12:07:02","date_gmt":"2023-12-07T11:07:02","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&#038;p=1342"},"modified":"2026-05-04T14:59:54","modified_gmt":"2026-05-04T12:59:54","slug":"battaglio","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/battaglio\/","title":{"rendered":"BATTAGLIO"},"content":{"rendered":"<p><strong><br \/>\nA fruta para viver da Battaglio<\/strong><\/p>\n<p>Desde 1972, a Battaglio empenha-se em levar \u00e0 mesa dos italianos a melhor fruta poss\u00edvel, atrav\u00e9s de uma viagem feita de qualidade, experi\u00eancia e colabora\u00e7\u00e3o.<br \/>\nCom 50 anos de atividade e horizontes que se estendem para l\u00e1 da Europa, a empresa pode orgulhar-se de um crescimento em todas as \u00e1reas, com o objetivo de construir progressivamente um projeto de integra\u00e7\u00e3o vertical. No centro da filosofia da marca est\u00e1 a qualidade oferecida, assente nos valores da transpar\u00eancia, da consist\u00eancia e do entusiasmo. \u00c9 por isso que a empresa se empenha tamb\u00e9m a n\u00edvel ambiental, afirmando ser sustent\u00e1vel por natureza mas, sobretudo, estabelecendo parcerias significativas para reduzir o desperd\u00edcio alimentar.<br \/>\nA ess\u00eancia do seu trabalho \u00e9 precisamente valorizar o que j\u00e1 temos: falamos de todos os frutos que a terra nos oferece.<br \/>\nA ess\u00eancia do nosso trabalho, por sua vez, \u00e9 dar ainda mais for\u00e7a a um projeto como o da Battaglio, com uma criatividade direcionada que posicione a marca como um player que aposta na positividade e na alegria.<\/p>\n<p><strong>Da terra \u00e0 mesa, passando pela RBA Design<\/strong><\/p>\n<p>O storytelling corporativo desenvolvido para a Battaglio \u00e9 uma narrativa assente em imagens e cores particularmente vivas, que captam da melhor forma a luminosidade t\u00edpica dos produtos e delineiam um verdadeiro mundo criativo feito de leveza e sabor, que convida a descobrir a viagem da fruta proposta pela marca.<br \/>\nO percurso de desenvolvimento da brand visual identity passou por numerosos touchpoints, do packaging ao site. Um projeto de food design a 360\u00b0, cujo centro s\u00e3o uns simp\u00e1ticos brand movies protagonizados pelo abacate. A vontade de apostar neste fruto em particular levou a RBA Design a realizar uma s\u00e9rie de spots, criando pequenas e envolventes personagens. Assim, os pequenos abacates tornam-se embaixadores do fruto. Diferentes hist\u00f3rias ligadas ao mundo do cinema e do desporto valorizam os produtos e, paralelamente, a marca Battaglio, tamb\u00e9m atrav\u00e9s de frases de fecho que retomam o tom de voz alegre e leve.<br \/>\nGra\u00e7as a ferramentas de comunica\u00e7\u00e3o e design como as brochuras produzidas, foi poss\u00edvel dar a conhecer, de forma tang\u00edvel, toda a qualidade da Battaglio.<br \/>\nO principal objetivo foi, de facto, tornar-se top of mind nesta categoria de mercado, hoje em grande expans\u00e3o, comunicando a fruta para viver como uma vitalidade natural de que nos alimentamos, para partilhar a qualquer momento do dia e em qualquer esta\u00e7\u00e3o do ano.<\/p>","protected":false},"featured_media":1343,"template":"","categoria-work":[16,20,19,17],"class_list":["post-1342","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital","categoria-work-packaging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Battaglio: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Battaglio: la frutta che ti fa sorridere. 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