{"id":1336,"date":"2023-12-07T11:57:51","date_gmt":"2023-12-07T10:57:51","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=1336"},"modified":"2026-05-04T15:00:21","modified_gmt":"2026-05-04T13:00:21","slug":"agricola-don-camillo","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/agricola-don-camillo\/","title":{"rendered":"AGRICOLA DON CAMILLO"},"content":{"rendered":"


\nQuando bondade \u00e9 sin\u00f3nimo de paix\u00e3o<\/strong><\/p>\n

A hist\u00f3ria da Agricola Don Camillo come\u00e7a em 2005, gra\u00e7as \u00e0 determina\u00e7\u00e3o de um grupo de produtores que inicia a sua atividade a produzir e vender mel\u00f5es e melancias.
\nA partir da\u00ed, a oferta foi-se alargando com citrinos, ab\u00f3boras e a for\u00e7a de 60 produtores, que satisfazem todos os pedidos de clientes italianos e estrangeiros.
\nO que motiva a empresa \u00e9, antes de mais, o respeito pela natureza, que se traduz num grande empenho na sustentabilidade, tamb\u00e9m atrav\u00e9s da oferta de produtos com res\u00edduo zero: saud\u00e1veis, nutritivos mas, sobretudo, deliciosos. Esp\u00edrito de colabora\u00e7\u00e3o, paix\u00e3o e compet\u00eancias t\u00e9cnicas espec\u00edficas fazem da Agricola Don Camillo uma organiza\u00e7\u00e3o de produtores da mais alta qualidade.
\nUm projeto t\u00e3o genu\u00edno e ambicioso exige naturalmente uma comunica\u00e7\u00e3o feita por brand specialists, capaz de transmitir tudo o que de bom distingue os produtos. E isto atrav\u00e9s de um tom de voz que fa\u00e7a justi\u00e7a ao nome da empresa e que seja, ao mesmo tempo, atual e fresco.<\/p>\n

Um design com alma emiliana<\/strong><\/p>\n

Bendita seja a fruta! E bendito seja o design que d\u00e1 ainda mais for\u00e7a \u00e0s marcas. Como o trabalho pensado pela RBA Design para a Agricola Don Camillo, que envolveu a equipa em todos os touchpoints da marca, tanto ao n\u00edvel da brand identity como da comunica\u00e7\u00e3o.
\nDo restyling do log\u00f3tipo e do desenvolvimento do payoff, passando pelos conte\u00fados web e social, at\u00e9 \u00e0 aplica\u00e7\u00e3o da imagem de packaging, os principais objetivos foram: criar uma identidade forte num mercado tipicamente unbranded como o hortofrut\u00edcola e conseguir elevar a perce\u00e7\u00e3o da pr\u00f3pria marca, associando-a a uma imagem mais institucional e concreta. Procurou-se, assim, dar mais solidez e consist\u00eancia \u00e0 marca, mantendo por\u00e9m aquele car\u00e1cter simp\u00e1tico pr\u00f3prio do territ\u00f3rio e da hist\u00f3ria que lhe d\u00e3o subst\u00e2ncia. O projeto idealizado pela ag\u00eancia procurou transmitir toda a alma emiliana da Agricola Don Camillo, criando uma comunica\u00e7\u00e3o que evocasse precisamente o imagin\u00e1rio de Don Camillo e Peppone: uma fotografia da sociedade rural italiana do p\u00f3s-guerra. A genuinidade \u00e9, de facto, um valor transversal a todo o trabalho, que se comp\u00f5e de v\u00e1rias fases, como a campanha publicit\u00e1ria nas redes sociais.
\nAqui, fotografias dos produtos e ilustra\u00e7\u00f5es d\u00e3o vida a posts com um tom de voz leve e igualmente simp\u00e1tico, numa moldura de cores alinhada com a brand visual identity. O produto torna-se protagonista tamb\u00e9m no spot dedicado ao Melone Mantovano I.G.P., em que a consumidora, simplesmente atrav\u00e9s do aroma do fruto, viaja sonhadora pelos campos e entra, leve, no elegante Palazzo Ducale, para se encontrar finalmente com um grupo de amigos, com quem partilha o sabor deste produto. Todo o projeto pensado pela ag\u00eancia \u00e9 um verdadeiro mergulho na autenticidade e na criatividade. Tudo para refor\u00e7ar a brand credibility e, ao mesmo tempo, dar frescura e dinamismo a esta empresa de sabor \u00fanico.<\/p>","protected":false},"featured_media":1339,"template":"","categoria-work":[16,20,19],"class_list":["post-1336","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital"],"acf":[],"yoast_head":"\nAgricola Don Camillo: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Agricola Don Camillo, dal 2005 sinonimo di genuinit\u00e0 e passione, con design emiliano e prodotti a residuo zero, valorizza tradizione e sostenibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/agricola-don-camillo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agricola Don Camillo: nuovo brand design - 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