{"id":1245,"date":"2023-12-06T12:36:01","date_gmt":"2023-12-06T11:36:01","guid":{"rendered":"https:\/\/www.rbadesign.it\/?post_type=work&p=1245"},"modified":"2026-05-04T15:21:56","modified_gmt":"2026-05-04T13:21:56","slug":"bindi","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/","title":{"rendered":"BINDI"},"content":{"rendered":"

A DOCE EXCEL\u00caNCIA<\/strong><\/p>\n

Desde 1946, a Bindi dedica-se a criar excel\u00eancia num mundo de do\u00e7ura.
\nA hist\u00f3ria da maior pastelaria de It\u00e1lia<\/strong> come\u00e7a h\u00e1 uns bons setenta anos na Via Larga, em Mil\u00e3o, e chega aos nossos dias com o nascimento do Fda Group. Ao longo dos anos, uma grande expans\u00e3o tornou a marca protagonista em It\u00e1lia e nos mercados internacionais (Alemanha, Fran\u00e7a, Estados Unidos, M\u00e9dio Oriente e Oriente), gra\u00e7as \u00e0 paix\u00e3o de um grupo coeso, uma equipa de especialistas com ambi\u00e7\u00f5es comuns.
\nO que move a marca \u00e9 a busca cont\u00ednua da qualidade e da excel\u00eancia, elementos transversais tanto \u00e0 prepara\u00e7\u00e3o das sobremesas, de que s\u00e3o especialistas, como \u00e0 efici\u00eancia de um servi\u00e7o que responde a 360\u00b0 aos desejos dos consumidores.
\nOs Mestres da Sobremesa surpreendem assim com formas e cores, criando del\u00edcias que s\u00e3o um prazer para os olhos e para o paladar. Produtos de sabor requintado, para uma do\u00e7ura totalmente italiana <\/strong>e de car\u00e1cter moderno, a que a RBA Design deu uma nova e elegante imagem.<\/p>\n

O NOVO DESIGN: UMA SINFONIA DE SABOR<\/strong><\/p>\n

<\/u>Qualidade e excel\u00eancia est\u00e3o no centro do mundo da Bindi, e \u00e9 por isso que foi importante desenvolver um projeto que estivesse perfeitamente alinhado com a aten\u00e7\u00e3o aos detalhes que caracteriza a marca.
\nO trabalho de revamping da brand identity, que partiu do restyling do log\u00f3tipo e da cria\u00e7\u00e3o de uma nova visual identity, abrangeu atividades offline e online, para uma imagem coordenada que foi depois transferida para todos os materiais e ferramentas de comunica\u00e7\u00e3o \u00fateis para veicular o storytelling da marca.
\nCom o objetivo de consolidar a marca e transmitir valores como a italianidade e o saber artesanal, foi concebido um log\u00f3tipo cujo imagin\u00e1rio remete de imediato para o mundo dos doces. Composto por linhas simples e sinuosas, inclui hoje o ano em que a hist\u00f3ria da marca come\u00e7ou e apresenta, com um tipo de letra igualmente linear mas memor\u00e1vel, o payoff da marca \u201cMaestri del dessert\u201d (Mestres da Sobremesa)<\/strong>, pensado pela ag\u00eancia para p\u00f4r em destaque o profissionalismo dos pasteleiros e o toque artesanal da produ\u00e7\u00e3o Bindi.
\nUma verdadeira s\u00edntese de do\u00e7ura e savoir-faire, transposta para um packaging que continua a unir o cl\u00e1ssico castanho-chocolate ao dourado, nos elementos de design que se podem ver na Accademia del Dessert, bem como em todos os cat\u00e1logos dedicados aos deliciosos produtos da empresa.
\nUm projeto de grande f\u00f4lego, que incluiu um trabalho transversal em stationery, sacos, personaliza\u00e7\u00e3o de ve\u00edculos, aplica\u00e7\u00e3o em caixas e produtos e cria\u00e7\u00e3o de stands para feiras.
\nTamb\u00e9m a navega\u00e7\u00e3o do site, igualmente desenvolvido pela ag\u00eancia, \u00e9 um percurso pelo sabor e pela qualidade, com uma narrativa que vai das doces not\u00edcias<\/em> da Bindi ao crescimento da marca no mundo.
\nEste \u00faltimo completa toda a comunica\u00e7\u00e3o sobre a bondade de excel\u00eancia que a RBA Design pensou para a marca, com o objetivo de sublinhar a artesanalidade e a italianidade deste nome hist\u00f3rico. Um novo design para uma nova conce\u00e7\u00e3o do doce, capaz de conjugar da melhor forma tradi\u00e7\u00e3o e inova\u00e7\u00e3o, com um tom de voz caloroso e pr\u00f3ximo dos consumidores, mas que transmite sempre o profissionalismo dos Mestres da Sobremesa.<\/p>","protected":false},"featured_media":1246,"template":"","categoria-work":[16,20,19,17],"class_list":["post-1245","work","type-work","status-publish","has-post-thumbnail","hentry","categoria-work-branding","categoria-work-communication","categoria-work-digital","categoria-work-packaging"],"acf":[],"yoast_head":"\nBindi: nuovo brand design - RBA Design<\/title>\n<meta name=\"description\" content=\"Dal 1946, Bindi crea dessert di qualit\u00e0 con artigianalit\u00e0 italiana. Nuova brand identity e design elegante raccontano una dolce eccellenza.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bindi: nuovo brand design - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Dal 1946, Bindi crea dessert di qualit\u00e0 con artigianalit\u00e0 italiana. Nuova brand identity e design elegante raccontano una dolce eccellenza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-04T13:21:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-Bindi-visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1917\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/\",\"name\":\"Bindi: nuovo brand design - RBA Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rba-Bindi-visual.jpg\",\"datePublished\":\"2023-12-06T11:36:01+00:00\",\"dateModified\":\"2026-05-04T13:21:56+00:00\",\"description\":\"Dal 1946, Bindi crea dessert di qualit\u00e0 con artigianalit\u00e0 italiana. Nuova brand identity e design elegante raccontano una dolce eccellenza.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rba-Bindi-visual.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/Rba-Bindi-visual.jpg\",\"width\":1917,\"height\":980},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/works\\\/bindi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/?page_id=4279\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BINDI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/\",\"name\":\"RBA Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#organization\",\"name\":\"RBA Design\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"width\":136,\"height\":34,\"caption\":\"RBA Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bindi: novo brand design - RBA Design","description":"Desde 1946, a Bindi cria sobremesas de qualidade com artesanalidade italiana. Uma nova brand identity e um design elegante contam uma doce excel\u00eancia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/","og_locale":"pt_PT","og_type":"article","og_title":"Bindi: nuovo brand design - RBA Design","og_description":"Dal 1946, Bindi crea dessert di qualit\u00e0 con artigianalit\u00e0 italiana. Nuova brand identity e design elegante raccontano una dolce eccellenza.","og_url":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/","og_site_name":"RBA Design","article_modified_time":"2026-05-04T13:21:56+00:00","og_image":[{"width":1917,"height":980,"url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-Bindi-visual.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/","url":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/","name":"Bindi: novo brand design - RBA Design","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/pt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/#primaryimage"},"image":{"@id":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-Bindi-visual.jpg","datePublished":"2023-12-06T11:36:01+00:00","dateModified":"2026-05-04T13:21:56+00:00","description":"Desde 1946, a Bindi cria sobremesas de qualidade com artesanalidade italiana. Uma nova brand identity e um design elegante contam uma doce excel\u00eancia.","breadcrumb":{"@id":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbadesign.it\/pt\/works\/bindi\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/#primaryimage","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-Bindi-visual.jpg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/12\/Rba-Bindi-visual.jpg","width":1917,"height":980},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbadesign.it\/pt\/works\/bindi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rbadesign.it\/en\/?page_id=4279"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/www.rbadesign.it\/work\/"},{"@type":"ListItem","position":3,"name":"BINDI"}]},{"@type":"WebSite","@id":"https:\/\/www.rbadesign.it\/pt\/#website","url":"https:\/\/www.rbadesign.it\/pt\/","name":"RBA Design","description":"","publisher":{"@id":"https:\/\/www.rbadesign.it\/pt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbadesign.it\/pt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/www.rbadesign.it\/pt\/#organization","name":"RBA Design","url":"https:\/\/www.rbadesign.it\/pt\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/www.rbadesign.it\/pt\/#\/schema\/logo\/image\/","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","width":136,"height":34,"caption":"RBA Design"},"image":{"@id":"https:\/\/www.rbadesign.it\/pt\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rbadesign.it\/pt\/wp-json\/wp\/v2\/work\/1245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbadesign.it\/pt\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.rbadesign.it\/pt\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/pt\/wp-json\/wp\/v2\/media\/1246"}],"wp:attachment":[{"href":"https:\/\/www.rbadesign.it\/pt\/wp-json\/wp\/v2\/media?parent=1245"}],"wp:term":[{"taxonomy":"categoria-work","embeddable":true,"href":"https:\/\/www.rbadesign.it\/pt\/wp-json\/wp\/v2\/categoria-work?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}