{"id":7391,"date":"2026-10-27T15:36:38","date_gmt":"2026-10-27T14:36:38","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=7391"},"modified":"2026-10-27T15:36:38","modified_gmt":"2026-10-27T14:36:38","slug":"people-of-design-conosciamo-luciano-semeria","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/people-of-design-conosciamo-luciano-semeria\/","title":{"rendered":"PEOPLE OF DESIGN: CONOSCIAMO LUCIANO SEMERIA"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Da Milano a San Paolo, il percorso di Luciano Semeria attraversa due Paesi e due culture del design. Dopo aver studiato allo IED di Milano ed essere entrato in RBA Design, Luciano si \u00e8 trasferito in Brasile, dove ha costruito una lunga esperienza professionale all&#8217;interno <\/span><span style=\"font-weight: 400;\">di grandi multinazionali del design. Oggi \u00e8 Creative Director di RBA Design e continua <\/span><span style=\"font-weight: 400;\">a lavorare da San Paolo, portando nel team un punto di vista che nasce dall&#8217;incontro <\/span><span style=\"font-weight: 400;\">tra il suo background italiano e quello latino-americano.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un percorso internazionale che ha cambiato anche il suo modo di guardare al design. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Se all&#8217;inizio, da studente, la curiosit\u00e0 lo portava soprattutto a osservare e imparare dai grandi maestri, con l&#8217;esperienza la sua visione si \u00e8 fatta pi\u00f9 ampia, fino a comprendere il ruolo strategico che il design pu\u00f2 avere nel trasformare un mercato.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIl mio concetto di design \u00e8 sicuramente cambiato nel corso del tempo. All&#8217;inizio trovavo interessante soprattutto apprendere dai grandi maestri del design. Poi ho capito <\/span><\/i><i><span style=\"font-weight: 400;\">che il design pu\u00f2 cambiare il mercato non solo attraverso lo stile, ma anche attraverso <\/span><\/i><i><span style=\"font-weight: 400;\">un approccio strategico e progettuale.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 proprio questo passaggio, dalla forma alla strategia, uno degli elementi centrali del lavoro di Luciano, ma anche del modo di lavorare di RBA Design: il design non \u00e8 soltanto una questione stilistica, ma uno strumento capace di contribuire all&#8217;evoluzione di un brand, <\/span><span style=\"font-weight: 400;\">di un servizio e del mercato in cui opera.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A questa visione si aggiungono 15 anni di esperienza in contesti internazionali, <\/span><span style=\"font-weight: 400;\">dove la gestione di progetti complessi e di team distribuiti ha reso innovazione, organizzazione e tecnologia parte integrante del lavoro quotidiano.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cLavorare per grandi multinazionali mi ha aiutato a capire quanto l&#8217;innovazione <\/span><\/i><i><span style=\"font-weight: 400;\">sia alla base della gestione delle risorse, dei progetti e delle tempistiche, <\/span><\/i><i><span style=\"font-weight: 400;\">soprattutto quando si ha a che fare con molte persone, anche da remoto.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Oggi, lavorando dal Brasile, Luciano porta in RBA Design anche una prospettiva internazionale maturata sul campo. Un punto di vista che nasce dalla contaminazione <\/span><span style=\"font-weight: 400;\">tra culture diverse e che incontra un mercato italiano sempre pi\u00f9 aperto a linguaggi, influenze e sensibilit\u00e0 internazionali.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cIl mio background \u00e8 un mix tra quello latinoamericano e quello italiano e penso che possa creare delle basi interessanti per un mercato che anche in Italia \u00e8 sempre pi\u00f9 internazionale, caratterizzato da un mix di culture e da nuove generazioni.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">\u00c8 proprio questo incontro tra esperienze e culture diverse a creare valore: prospettive <\/span><span style=\"font-weight: 400;\">che si influenzano a vicenda, si arricchiscono nel tempo e contribuiscono a mantenere lo sguardo sul design aperto a nuovi stimoli.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ciao Luciano, ci vediamo presto!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Da Milano a San Paolo, il percorso di Luciano Semeria attraversa due Paesi e due culture del design. Dopo aver studiato allo IED di Milano ed essere entrato in RBA Design, Luciano si \u00e8 trasferito in Brasile, dove ha costruito una lunga esperienza professionale all&#8217;interno di grandi multinazionali del design. Oggi \u00e8 Creative Director di [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":7393,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-7391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Luciano Semeria RBA Design: People of Design - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri Luciano Semeria, Creative Director di RBA Design: un percorso tra Italia e Brasile, tra design strategico, innovazione e visione internazionale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/people-of-design-conosciamo-luciano-semeria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Luciano Semeria RBA Design: People of Design - 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