{"id":715,"date":"2023-02-01T10:10:57","date_gmt":"2023-02-01T09:10:57","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=715"},"modified":"2026-05-13T18:14:01","modified_gmt":"2026-05-13T16:14:01","slug":"rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\/","title":{"rendered":"RBA Design para Kioene: novos packs e rebranding para a linha Gelo"},"content":{"rendered":"

A RBA Design trabalhou com a Kioene, empresa l\u00edder na produ\u00e7\u00e3o de produtos \u00e0 base de vegetais e prote\u00ednas de origem vegetal, no desenvolvimento dos novos packs e no rebranding da sua linha de congelados. Para alcan\u00e7ar o objetivo de direcionar a aten\u00e7\u00e3o do consumidor para as ocasi\u00f5es de consumo, criando um itiner\u00e1rio desde o almo\u00e7o completo at\u00e9 aos finger foods e os acompanhamentos, a RBA Design desenvolveu um projeto que valoriza os produtos e privilegia um discurso capaz de atingir um p\u00fablico mais amplo, definido como flexitariano. O pack reproduz e valoriza o produto, al\u00e9m de proporcionar amplo espa\u00e7o ao nome da linha escolhida, direcionando assim o consumidor na dire\u00e7\u00e3o que ele preferir. A segmenta\u00e7\u00e3o da linha \u00e9 expressa de forma din\u00e2mica e animada, gra\u00e7as \u00e0 cor e ao uso vertical dos sub-brands, caracterizados por uma tipografia n\u00e3o convencional.<\/p>\n

O visual do produto, protagonista do pacote, expressa de forma alegre o sabor, os produtos e os principais ingredientes que caracterizam as receitas. No reverso do pacote, al\u00e9m das informa\u00e7\u00f5es mais \u00fateis para os consumidores, o c\u00f3digo QR permite descobrir novas receitas para acompanhar o produto escolhido, orientando o consumidor em uma verdadeira viagem culin\u00e1ria.<\/p>","protected":false},"excerpt":{"rendered":"

RBA Design ha lavorato con Kioene, azienda leader nella produzione di prodotti a base di verdure e proteine plant based, ai nuovi pack e al rebranding della sua linea Surgelati. Per raggiungere l\u2019obiettivo di spostare l\u2019attenzione del consumatore sulle occasioni di consumo, creando un percorso a tavola che vada dal pasto completo, ai finger food […]<\/p>\n","protected":false},"author":3,"featured_media":716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-715","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nRBA Design per Kioene: nuovi pack e rebranding per la linea Gelo - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma il rebranding della linea Surgelati Kioene con nuovi pack pensati per un target flexitariano e nuove occasioni di consumo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/rba-design-per-kioene-nuovi-pack-e-rebranding-per-la-linea-gelo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA Design per Kioene: nuovi pack e rebranding per la linea Gelo - 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