{"id":703,"date":"2023-03-22T10:05:02","date_gmt":"2023-03-22T09:05:02","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=703"},"modified":"2026-05-13T18:16:57","modified_gmt":"2026-05-13T16:16:57","slug":"orasi-brand-identity-e-packaging-design-per-i-mercati-italiano-ed-internazionale","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/orasi-brand-identity-e-packaging-design-per-i-mercati-italiano-ed-internazionale\/","title":{"rendered":"OraSi, identidade de marca e design de embalagem para o mercado italiano e internacional"},"content":{"rendered":"<p>Renovar a imagem do produto para fortalecer a rela\u00e7\u00e3o com o consumidor. Este foi o objetivo do projeto RBA Design para OraS\u00ec, a\u00a0<em>n<\/em>A linha de bebidas vegetais da Unigr\u00e0. O brand, criado em 2015 e reconhecido pela excel\u00eancia dos produtos oferecidos, solicitou \u00e0 ag\u00eancia que trabalhasse em um projeto de reposicionamento completo, come\u00e7ando pelo Design de Marca, para continuar com o Design de Embalagem.<\/p>\n<p>A equipe de trabalho trabalhou, ent\u00e3o, para valorizar o posicionamento no mercado de toda a gama de produtos com marca OraS\u00ec, privilegiando, em primeiro lugar, uma forte diferencia\u00e7\u00e3o na prateleira. \u00c9, portanto, o uso de \u00edcones fortemente coloridos para conquistar um impacto visual forte e imediato; mas tamb\u00e9m formas e visuales capazes de oferecer ao produto uma nova frescor e, ao mesmo tempo, valor, exaltando ingredientes e conte\u00fado. O lettering simples e direto, ao mesmo tempo, informa e envolve o consumidor.<\/p>\n<p><strong><em>O design<\/em><\/strong><\/p>\n<p>A gama de produtos vegetais \u00e9 OraS\u00ec \u00fanica e variada e inclui bebidas, cremes para cozinhar ou para montar e spreads 100% \u00e0 base de plantas, ideais para beber, excelentes para cozinhar e perfeitos para todos os tipos de consumidores. A OraS\u00ec marca se apresenta como inclusiva, garantindo mat\u00e9rias-primas selecionadas e um ciclo de produ\u00e7\u00e3o virtuoso que respeita o equil\u00edbrio natural do ambiente.<\/p>\n<p>As imagens criadas transmitem uma ideia de valor superior, al\u00e9m da frescor naturalmente presente nas bebidas vegetais.<\/p>","protected":false},"excerpt":{"rendered":"<p>Rinnovare l\u2019immagine del prodotto per rafforzare la relazione con il consumatore. E\u2019 partito da questo obiettivo il progetto di RBA Design per OraS\u00ec, la\u00a0nuova linea di bevande vegetali di Unigr\u00e0. Il brand, nato nel 2015 e riconosciuto per l\u2019eccellenza dei prodotti proposti, ha chiesto all\u2019agenzia di lavorare su un progetto di riposizionamento completo, a partire [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":706,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OraSi, Brand Identity e Packaging design- RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design rinnova l\u2019identit\u00e0 di OraS\u00ec con un packaging fresco e distintivo che valorizza bevande vegetali, ingredienti e sostenibilit\u00e0.\" \/>\n<meta name=\"robots\" content=\"index, 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