{"id":6524,"date":"2026-06-22T11:26:55","date_gmt":"2026-06-22T09:26:55","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6524"},"modified":"2026-06-22T11:26:55","modified_gmt":"2026-06-22T09:26:55","slug":"rba-design-al-tuttofood-trend-relazioni-e-nuovi-linguaggi-del-food-branding","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/rba-design-al-tuttofood-trend-relazioni-e-nuovi-linguaggi-del-food-branding\/","title":{"rendered":"A RBA DESIGN NA TUTTOFOOD: TEND\u00caNCIAS, RELA\u00c7\u00d5ES E NOVAS LINGUAGENS DO FOOD BRANDING."},"content":{"rendered":"

Do lan\u00e7amento da nova marca MaxiCiok da Balocco ao rebranding da Pasta di Camerino, passando pela nova identidade da Leone para o Natal de 2026, Lago, Snext, Coppini, Colfiorito e Cascina Biraga: a TUTTOFOOD 2026 foi para a RBA Design uma ocasi\u00e3o para encontrar clientes e prospects, e um observat\u00f3rio privilegiado para perceber como est\u00e1 a evoluir o mundo do food branding.<\/span><\/p>\n

De 11 a 14 de maio, nos pavilh\u00f5es da Fiera Milano em Rho, a equipa da RBA Design viveu a feira entre reuni\u00f5es, atividades de new business, cria\u00e7\u00e3o de conte\u00fados em direto e apresenta\u00e7\u00e3o de projetos desenvolvidos para marcas de categorias muito diferentes entre si.<\/span><\/p>\n

ENTRE IDENTIDADE, RELA\u00c7\u00c3O E NOVOS C\u00d3DIGOS DO FOOD<\/b><\/p>\n

\u00c9 precisamente ao atravessar mundos diferentes, da do\u00e7aria ao azeite, passando por lactic\u00ednios, leguminosas, snacks e novas linhas ligadas ao bem-estar, que emerge uma das mudan\u00e7as mais evidentes do setor: as marcas food est\u00e3o a investir cada vez mais na constru\u00e7\u00e3o de identidades capazes de contar valores e criar rela\u00e7\u00f5es cred\u00edveis e duradouras com o consumidor.<\/span><\/p>\n

Como conta Fabrizio Bernasconi, Founding Partner & Managing Director da RBA Design:<\/span>
\n<\/span>\u201cAs feiras s\u00e3o um momento de troca. Sobretudo hoje, em que, entre calls e sobrecarga de compromissos, se corre o risco de n\u00e3o dar aten\u00e7\u00e3o suficiente a uma fase important\u00edssima do nosso trabalho: a an\u00e1lise, a observa\u00e7\u00e3o e a compreens\u00e3o. Aspetos fundamentais que levam a encontrar a inspira\u00e7\u00e3o e que s\u00f3 as feiras ainda conseguem garantir.\u201d<\/span><\/i><\/p>\n

O PACKAGING COMO FERRAMENTA DE BRANDING<\/b><\/p>\n

Tamb\u00e9m o packaging continua a evoluir nesta dire\u00e7\u00e3o: design mais essencial, tipografia protagonista, paletas naturais e forte aten\u00e7\u00e3o ao impacto imediato na prateleira foram alguns dos elementos mais evidentes que emergiram durante a TUTTOFOOD.<\/span><\/p>\n

Luisa Montanari, Graphic Designer da RBA Design, sublinha:<\/span>
\n<\/span>\u201cUma coisa que me impressionou foi ver como muitas marcas est\u00e3o a simplificar a sua linguagem visual. Menos elementos gr\u00e1ficos, menos decora\u00e7\u00f5es e mais aten\u00e7\u00e3o ao que torna verdadeiramente a marca reconhec\u00edvel. Numa prateleira cada vez mais concorrida,<\/span><\/i> a simplicidade j\u00e1 n\u00e3o \u00e9 apenas uma escolha est\u00e9tica, mas uma estrat\u00e9gia de reconhecimento.\u201d<\/span><\/i><\/p>\n

Paralelamente, emergiu com for\u00e7a o crescimento dos produtos funcionais e do chamado \u201cbetter for you\u201d: linhas high protein, sem a\u00e7\u00facar, sem lactose e produtos pensados para necessidades espec\u00edficas de bem-estar e estilo de vida.<\/span><\/p>\n

Como sublinha Luca Franco, Creative Director da RBA Design:<\/span>
\n<\/span>\u201c<\/span><\/i>O food est\u00e1 a viver o que a moda viveu h\u00e1 alguns anos: o produto j\u00e1 n\u00e3o basta. As pessoas escolhem marcas que representam um estilo de vida, um sistema de valores e uma forma de estar no mundo.\u201d<\/span><\/i><\/p>\n


\n<\/span>OS STANDS TORNAM-SE BRAND EXPERIENCE<\/b>
\n<\/b>
\n<\/b>Se o packaging \u00e9 cada vez mais uma ferramenta de branding, tamb\u00e9m os espa\u00e7os feirais est\u00e3o a evoluir na mesma dire\u00e7\u00e3o. H\u00e1 anos que a RBA Design acompanha as marcas na conce\u00e7\u00e3o de espa\u00e7os expositivos pensados para valorizar a sua identidade e refor\u00e7ar a sua presen\u00e7a nos momentos de contacto direto com o p\u00fablico. O stand torna-se assim uma experi\u00eancia capaz de contar valores e posicionamento. \u00c9 o caso da Coppini, marca de azeite da \u00dambria para a qual cri\u00e1mos uma nova identidade e trat\u00e1mos de todo o projeto expositivo.<\/span>
\n<\/span>
\n<\/span>\u201cO stand est\u00e1 a assumir um papel cada vez mais semelhante ao do packaging: ambos t\u00eam de contar a marca em poucos segundos. Os projetos que funcionam melhor n\u00e3o s\u00e3o necessariamente os que mostram mais, mas os que conseguem sintetizar uma identidade de forma clara, coerente e memor\u00e1vel.\u201d <\/span><\/i>Sublinha Elisabetta Gardino, Graphic Designer da RBA Design.<\/span>
\n<\/span>
\n<\/b>STAY TUNED<\/b>
\n<\/b>Nas pr\u00f3ximas newsletters vamos aprofundar alguns dos projetos apresentados na feira, entre os quais a nova MaxiCiok da Balocco, os packs da Pasta di Camerino e as novas identidades desenvolvidas para v\u00e1rias marcas do mundo food.<\/span>
\n<\/span>
\n<\/span>N\u00e3o os perca!<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Dal lancio del nuovo brand MaxiCiok di Balocco al rebranding di Pasta di Camerino, passando per la nuova identit\u00e0 di Leone per il Natale 2026, Lago, Snext, Coppini, Colfiorito e Cascina Biraga: TUTTOFOOD 2026 \u00e8 stato per RBA Design un\u2019occasione per incontrare clienti e prospect, e un osservatorio privilegiato per capire come sta evolvendo il […]<\/p>\n","protected":false},"author":4,"featured_media":6605,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nTUTTOFOOD 2026: i trend che stanno cambiando il food branding - RBA Design<\/title>\n<meta name=\"description\" content=\"Da packaging e identit\u00e0 di marca ai prodotti functional food: ecco i principali trend emersi a TUTTOFOOD 2026 secondo il team di RBA Design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/rba-design-al-tuttofood-trend-relazioni-e-nuovi-linguaggi-del-food-branding\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TUTTOFOOD 2026: i trend che stanno cambiando il food branding - 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