{"id":6522,"date":"2026-06-22T11:27:41","date_gmt":"2026-06-22T09:27:41","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6522"},"modified":"2026-06-22T12:30:11","modified_gmt":"2026-06-22T10:30:11","slug":"lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/","title":{"rendered":"LAGO FA GOLA: A REVOLU\u00c7\u00c3O \u201cGOLOSAMENTE LIBERA\u201d ASSINADA PELA RBA DESIGN"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">O prazer \u00e9 um direito de todos e cada um deveria ser livre de o viver \u00e0 sua maneira. Deste insight nasce a nova estrat\u00e9gia de comunica\u00e7\u00e3o da Lago, hist\u00f3rica marca de wafers, snacks e bolachas, para a qual repens\u00e1mos todo o posicionamento, alargando o trabalho de evolu\u00e7\u00e3o da identidade que a RBA Design desenvolve h\u00e1 anos tamb\u00e9m no packaging.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Com o conceito \u201cLago fa Gola\u201d (algo como \u201cLago d\u00e1 \u00e1gua na boca\u201d), transform\u00e1mos um gesto quotidiano, como escolher um snack, numa narrativa mais contempor\u00e2nea, aut\u00eantica e pr\u00f3xima das pessoas.<\/span><\/p>\n<p><b>UM PRAZER QUE FALA MESMO PARA TODOS<\/b> <span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">O cora\u00e7\u00e3o desta evolu\u00e7\u00e3o passa pelo Instagram e pelo TikTok, onde o projeto ganha forma atrav\u00e9s de conte\u00fados pop, visuais de grande impacto, trends, influencer marketing e uma presen\u00e7a mais coerente com as linguagens contempor\u00e2neas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No Instagram, a narrativa valoriza o produto e as pessoas; no TikTok, a marca adota a linguagem nativa da plataforma: mais r\u00e1pida e espont\u00e2nea, guiada pelos trends, mas que mant\u00e9m a gulodice sempre no centro da cena.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>UMA NOVA IDENTIDADE QUE N\u00c3O PASSA DESPERCEBIDA<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">O estilo pop, inclusivo e disruptivo da campanha, juntamente com uma linguagem visual imediata e contempor\u00e2nea, tornou a Lago cada vez mais reconhec\u00edvel, contribuindo para um crescimento significativo da comunidade, das intera\u00e7\u00f5es e da aquisi\u00e7\u00e3o de novos seguidores, com performances superiores aos benchmarks de mercado.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tamb\u00e9m os conte\u00fados est\u00e3o a obter resultados importantes: alguns v\u00eddeos atingiram centenas de milhares de visualiza\u00e7\u00f5es, aumentando a notoriedade da marca e refor\u00e7ando a sua presen\u00e7a nas conversas digitais.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Um percurso que atraiu a aten\u00e7\u00e3o do p\u00fablico, mas n\u00e3o s\u00f3. Tamb\u00e9m a Webboh, plataforma do Grupo Mondadori e ponto de refer\u00eancia para as novas gera\u00e7\u00f5es, escolheu a Lago como Main Sponsor, reconhecendo na marca uma linguagem pr\u00f3xima dos c\u00f3digos e valores do seu target.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Um projeto que mostra bem a abordagem da RBA Design: construir estrat\u00e9gias sociais capazes de transformar o produto numa linguagem cultural, criando conte\u00fados relevantes, reconhec\u00edveis e em sintonia com as pessoas.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Il piacere \u00e8 un diritto di tutti e ognuno dovrebbe essere libero di viverlo a modo proprio. Da questo insight nasce la nuova strategia di comunicazione di Lago, storico brand di wafer, merendine e biscotti, per cui abbiamo ripensato l\u2019intero posizionamento, ampliando il lavoro di evoluzione dell\u2019identit\u00e0 che RBA Design porta avanti da anni anche [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lago fa Gola: la nuova strategia social del brand - RBA Design<\/title>\n<meta name=\"description\" content=\"Con il concept \u201cLago fa Gola\u201d, RBA Design rinnova il posizionamento social del brand, creando contenuti pop, inclusivi e rilevanti per le nuove generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lago fa Gola: la nuova strategia social del brand - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Con il concept \u201cLago fa Gola\u201d, RBA Design rinnova il posizionamento social del brand, creando contenuti pop, inclusivi e rilevanti per le nuove generazioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/pt\/news\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T09:27:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-22T10:30:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/DESKTOP-home-4-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"giorgio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"giorgio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\"},\"author\":{\"name\":\"giorgio\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#\\\/schema\\\/person\\\/899e4ae07c4430f6e3d20b6ddf5280b0\"},\"headline\":\"LAGO FA GOLA: LA RIVOLUZIONE GOLOSAMENTE LIBERA FIRMATA RBA DESIGN\",\"datePublished\":\"2026-06-22T09:27:41+00:00\",\"dateModified\":\"2026-06-22T10:30:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DESKTOP-home-4-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/lago-fa-gola-la-rivoluzione-golosamente-libera-firmata-rba-design\\\/\",\"name\":\"Lago fa Gola: la nuova strategia social del brand - 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