{"id":6520,"date":"2026-06-22T11:28:34","date_gmt":"2026-06-22T09:28:34","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6520"},"modified":"2026-06-22T11:28:34","modified_gmt":"2026-06-22T09:28:34","slug":"webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/","title":{"rendered":"WEBBOH AWARDS 2026: QUANDO UMA MARCA FALA VERDADEIRAMENTE COM AS NOVAS GERA\u00c7\u00d5ES"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No panorama digital italiano, poucos observat\u00f3rios conseguem captar gostos, linguagens e tend\u00eancias das novas gera\u00e7\u00f5es com a mesma imediatez da Webboh. A plataforma editorial do grupo Mondadori conta todos os dias creators, fen\u00f3menos sociais e cultura pop com um tone of voice direto, em perfeita sintonia com a sua comunidade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por isso, quando uma marca entra no radar da Webboh, significa que fala com um p\u00fablico jovem e altamente envolvido. E foi precisamente o que aconteceu com a Lago.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>LAGO, MAIN SPONSOR DOS WEBBOH AWARDS 2026<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Em pouco mais de tr\u00eas meses, gra\u00e7as \u00e0 nova estrat\u00e9gia criada \u00e0 medida pela RBA Design, a marca atraiu a aten\u00e7\u00e3o da reda\u00e7\u00e3o da Webboh, que escolheu a Lago como main sponsor dos Webboh Awards 2026.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Uma oportunidade importante, que colocou a marca num contexto de grande visibilidade:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">mais de 1.000 pessoas presentes na sala;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">mais de 400 criadores e talentos;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">11 milh\u00f5es de votos recolhidos online;<\/span><\/li>\n<li><span style=\"font-weight: 400;\">50 milh\u00f5es de media impact.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Um ecossistema de conte\u00fado, intera\u00e7\u00e3o de marca e presen\u00e7a f\u00edsica perfeitamente coerente com o novo posicionamento da marca.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>NOS BASTIDORES, AO LADO DO CLIENTE<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Para a RBA Design, ser parceiro estrat\u00e9gico significa tamb\u00e9m acompanhar os clientes nos momentos-chave da sua comunica\u00e7\u00e3o. Por isso, a nossa equipa digital participou no evento com a Lago, apoiando-a em todas as atividades operacionais e criativas: da prepara\u00e7\u00e3o dos materiais \u00e0 coordena\u00e7\u00e3o com a creator Flavia Del Prete, at\u00e9 \u00e0 produ\u00e7\u00e3o de stories, reels e conte\u00fados em direto durante toda a noite.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre photobooth, ledwall, backdrop e distribui\u00e7\u00e3o de produtos a centenas de convidados, tivemos a oportunidade de observar de perto como uma estrat\u00e9gia social se pode traduzir numa experi\u00eancia concreta, capaz de gerar visibilidade, rela\u00e7\u00e3o e envolvimento.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>QUANDO A ESTRAT\u00c9GIA SE TORNA RELEV\u00c2NCIA<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A participa\u00e7\u00e3o nos Webboh Awards representa um resultado significativo do percurso iniciado com a Lago. Gra\u00e7as ao nosso trabalho, a marca soube fazer evoluir a sua linguagem, aproximando-se dos c\u00f3digos culturais das novas gera\u00e7\u00f5es sem perder a sua identidade.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Nel panorama digitale italiano, pochi osservatori riescono a intercettare gusti, linguaggi e trend delle nuove generazioni con la stessa immediatezza di Webboh. La piattaforma editoriale del gruppo Mondadori racconta ogni giorno creator, fenomeni social e cultura pop con un tone of voice diretto, perfettamente in sintonia con la propria community. Per questo, quando un brand [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6613,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lago ai Webboh Awards: il risultato di una nuova strategia - RBA Design<\/title>\n<meta name=\"description\" content=\"Grazie alla strategia sviluppata da RBA Design, Lago diventa main sponsor dei Webboh Awards 2026, rafforzando la propria rilevanza tra creator, community e nuove generazioni.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lago ai Webboh Awards: il risultato di una nuova strategia - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Grazie alla strategia sviluppata da RBA Design, Lago diventa main sponsor dei Webboh Awards 2026, rafforzando la propria rilevanza tra creator, community e nuove generazioni.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/pt\/news\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T09:28:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/DESKTOP-home-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"643\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"giorgio\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"giorgio\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\"},\"author\":{\"name\":\"giorgio\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#\\\/schema\\\/person\\\/899e4ae07c4430f6e3d20b6ddf5280b0\"},\"headline\":\"WEBBOH AWARDS 2026: QUANDO UN BRAND PARLA DAVVERO ALLE NUOVE GENERAZIONI\",\"datePublished\":\"2026-06-22T09:28:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/DESKTOP-home-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"pt-PT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/pt\\\/news\\\/webboh-awards-2026-quando-un-brand-parla-davvero-alle-nuove-generazioni\\\/\",\"name\":\"Lago ai Webboh Awards: il risultato di una nuova strategia - 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