{"id":6518,"date":"2026-06-22T11:29:11","date_gmt":"2026-06-22T09:29:11","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=6518"},"modified":"2026-07-27T18:36:29","modified_gmt":"2026-07-27T16:36:29","slug":"words-at-work-alla-scoperta-di-alessia-accornero","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/words-at-work-alla-scoperta-di-alessia-accornero\/","title":{"rendered":"WORDS AT WORK: \u00c0 DESCOBERTA DE ALESSIA ACCORNERO"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Dar um nome a uma marca, encontrar o tom de voz certo, transformar uma estrat\u00e9gia em palavras: \u00e9 este o trabalho de Alessia Accornero, copywriter da RBA Design.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre naming, textos, retropack e estrat\u00e9gia, a Alessia acompanha os projetos desde a fase de reflex\u00e3o at\u00e9 \u00e0 realiza\u00e7\u00e3o final, trabalhando todos os dias em estreito contacto com designers, art directors e strategists. Entrou na ag\u00eancia h\u00e1 quatro anos e encontrou na RBA Design um ambiente multidisciplinar onde palavras e design nascem juntos, numa contamina\u00e7\u00e3o rec\u00edproca cont\u00ednua.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cO que mais aprendi nestes anos foi relacionar-me com pessoas muito diferentes entre si, adaptando a minha personalidade sem me desvirtuar. \u00c9 um trabalho de contamina\u00e7\u00e3o cont\u00ednua: as minhas palavras \u2018polinizam\u2019 os projetos dos designers e cada colabora\u00e7\u00e3o muda tamb\u00e9m a minha forma de escrever.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Para a Alessia, de facto, a colabora\u00e7\u00e3o \u00e9 parte integrante do processo criativo. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Na RBA Design, o conceito de \u201cdupla criativa\u201d alarga-se e envolve diferentes perfis profissionais, cada um com compet\u00eancias e sensibilidades pr\u00f3prias. A par da criatividade, por\u00e9m, h\u00e1 sempre a estrat\u00e9gia. Um aspeto que a Alessia considera fundamental no seu trabalho de copywriter.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cMesmo a ideia mais criativa arrisca n\u00e3o funcionar se n\u00e3o responder a objetivos precisos. Na RBA Design, aprendi como \u00e9 importante partir da an\u00e1lise do mercado, da marca e das suas necessidades para construir uma comunica\u00e7\u00e3o verdadeiramente eficaz.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Escrever para uma marca significa, de facto, entrar na sua identidade e interpret\u00e1-la da forma mais aut\u00eantica poss\u00edvel: <\/span><i><span style=\"font-weight: 400;\">\u201cEscrever bem e escrever para uma marca s\u00e3o duas coisas diferentes. Ter um estilo pessoal \u00e9 importante, mas quando se trabalha para uma marca \u00e9 preciso saber adaptar o tom de voz e a linguagem. \u00c9 um pouco como emprestar a nossa voz a outra pessoa.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Com a sua abordagem estrat\u00e9gica e criativa, a Alessia contribui todos os dias para transformar ideias, valores e identidades em palavras capazes de os contar de forma clara, reconhec\u00edvel e contempor\u00e2nea.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Dare un nome a un brand, trovare il tono di voce giusto, trasformare una strategia in parole: \u00e8 questo il lavoro di Alessia Accornero, copywriter di RBA Design. Tra naming, testi, retropack e strategia, Alessia segue i progetti dalla fase di pensiero fino alla realizzazione finale, lavorando ogni giorno a stretto contatto con designer, art [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":6618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-6518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alessia Accornero, Copywriter di RBA Design- RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il lavoro di Alessia Accornero, copywriter di RBA Design: dal naming al tono di voce, dalla strategia ai contenuti, per costruire brand autentici ed efficaci.\" \/>\n<meta name=\"robots\" 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