{"id":5850,"date":"2025-06-23T16:48:07","date_gmt":"2025-06-23T14:48:07","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5850"},"modified":"2026-05-13T18:32:12","modified_gmt":"2026-05-13T16:32:12","slug":"case-history-beverage","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/case-history-beverage\/","title":{"rendered":"CASO CL\u00cdNICO \u2013 BEBER\u00c1GIO"},"content":{"rendered":"

A RBA e a Ceres que n\u00e3o estava l\u00e1<\/strong><\/p>\n

Uma lager com marca pr\u00f3pria Ceres, uma nova identidade de produto projetada pela RBA. Uma extens\u00e3o do hist\u00f3rico marca, conhecida principalmente pela sua ic\u00f4nica strong ale, que deveria transmitir uma cerveja diferente da cl\u00e1ssica, Ceres mas que mantivesse toda a for\u00e7a da marca.<\/p>\n

A RBA criou uma identidade de embalagem que destaca as caracter\u00edsticas do produto: o termo \u201cLAGER\u201d, bem vis\u00edvel na parte frontal da garrafa de vidro verde, cor tamb\u00e9m da etiqueta que refor\u00e7a a refer\u00eancia ao mercado de cerveja lager, indica imediatamente o baixo teor alco\u00f3lico do produto, enquanto os atributos \u201cpremium\u201d e \u201csuperior quality\u201d conferem mais profundidade ao sabor.<\/p>\n

Desta forma, a marca refor\u00e7a a identidade visual e organol\u00e9tica do produto, convidando tamb\u00e9m o consumidor a redescoberta da tradi\u00e7\u00e3o do estilo lager numa perspetiva moderna \u2013 mantendo sempre o seu nome Ceres como ponto de refer\u00eancia s\u00f3lido e inconfund\u00edvel.<\/p>\n

Mais uma vez, a equipe da RBA realizou um projeto de sucesso com uma marca de alto perfil como a Ceres.<\/p>\n

Parab\u00e9ns, equipe RBA!<\/p>","protected":false},"excerpt":{"rendered":"

RBA e la Ceres che non c\u2019era Una lager a marchio Ceres, una nuova identit\u00e0 di prodotto progettata da RBA. Un\u2019estensione dello storico marchio, conosciuto soprattutto per la sua iconica strong ale, che doveva veicolare una birra differente dalla classica Ceres ma che mantenesse tutta la forza del marchio. RBA ha ideato un’identit\u00e0 packaging che […]<\/p>\n","protected":false},"author":4,"featured_media":5826,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nCASE HISTORY \u2013 BEVERAGE - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA firma il packaging della nuova Ceres Lager: un design che unisce tradizione, innovazione e forte impatto visivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/case-history-beverage\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CASE HISTORY \u2013 BEVERAGE - 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