{"id":5844,"date":"2025-06-23T16:48:48","date_gmt":"2025-06-23T14:48:48","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5844"},"modified":"2026-05-13T18:34:16","modified_gmt":"2026-05-13T16:34:16","slug":"rba-insights","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/rba-insights\/","title":{"rendered":"RBA Insights"},"content":{"rendered":"<p><strong>A RBA guia os novos designers na descoberta do mundo do branding<\/strong><\/p>\n<p>Outra trajet\u00f3ria acad\u00eamica chegou ao fim e, mais uma vez, Fabrizio Bernasconi \u2013 s\u00f3cio fundador e diretor executivo da RBA \u2013 liderou uma nova gera\u00e7\u00e3o de jovens talentos do design na aquisi\u00e7\u00e3o de habilidades, expertise e conhecimentos fundamentais para criar marcas de sucesso.<\/p>\n<p>Em Mil\u00e3o, Fabrizio desempenhou o papel de professor de Design de Embalagens no curso de Design Gr\u00e1fico e Dire\u00e7\u00e3o Art\u00edstica do NABA. A partir dessa experi\u00eancia interessante, que j\u00e1 dura mais de uma d\u00e9cada, Fabrizio destaca: \u201cDesde sempre, tenho a convic\u00e7\u00e3o de que o packaging de um produto \u00e9, antes de tudo, um elemento estrat\u00e9gico para a marca. Por isso, tenho dedicado-me a transmitir aos meus alunos a import\u00e2ncia de serem parceiros criativos dos clientes, apoiando-os no aprimoramento das suas compet\u00eancias em comunica\u00e7\u00e3o.\u201d<\/p>\n<p>O resultado? Uma forma\u00e7\u00e3o de verdadeiros gestores de neg\u00f3cios visuais dotados de uma perspectiva muito mais ampla do que oferece, tradicionalmente, o design gr\u00e1fico. O curso ministrado por Fabrizio abordou diversos t\u00f3picos, incluindo a import\u00e2ncia das marcas no mundo de hoje, o papel central do consumidor, a identidade da marca, a anatomia da marca e as metodologias para a cria\u00e7\u00e3o de uma forte identidade da marca atrav\u00e9s do design.<\/p>\n<p>\u201cNa parte te\u00f3rica, temos, naturalmente, combinado uma parte mais pr\u00e1tica, como projetos de packaging, a visita \u00e0 Packaging Premiere Exhibition e a cria\u00e7\u00e3o propriamente dita de um packaging. Tamb\u00e9m levei os meus alunos a experimentar em primeira m\u00e3o os escrit\u00f3rios da RBA aqui em Mil\u00e3o, onde puderam conhecer designers de sucesso e respirar a atmosfera emocionante de um hub de branding sempre em constante movimento\u201d, continua Fabrizio.<\/p>\n<p>Mas o compromisso formativo da RBA n\u00e3o termina aqui. Na verdade, este ano Fabrizio tamb\u00e9m foi professor do curso em Brand Management and Experience, que faz parte do mestrado online em Consumer Behaviour and Neuromarketing da Rome Business School.<\/p>\n<p>O m\u00f3dulo ministrado por Fabrizio tem como objetivo introduzir o branding como ferramenta fundamental tanto comercial quanto cultural. Os alunos tiveram a oportunidade de descobrir como funciona o branding, porque \u00e9 essencial para captar o consumidor e como ele se desenvolver\u00e1 no futuro.<\/p>\n<p>Entre os t\u00f3picos abordados durante o curso, Fabrizio optou por falar sobre identidade de marca, vis\u00e3o de marca e estrat\u00e9gia de marca, bem como sobre a gest\u00e3o de produtos em contextos digitais e altamente competitivos. Tudo isso, com destaque para o papel crucial da criatividade no processo de design de marcas vencedoras.<\/p>\n<p>Parab\u00e9ns a Fabrizio e \u00e0 RBA Design, por mais uma vez terem guiado jovens talentos do setor \u00e0 descoberta das mil faces do branding, do packaging e do design!<\/p>","protected":false},"excerpt":{"rendered":"<p>RBA guida le nuove leve di designer alla scoperta del mondo del branding Un altro percorso accademico \u00e8 giunto al termine e, ancora una volta, Fabrizio Bernasconi \u2013 socio fondatore e managing director di RBA \u2013 ha guidato una nuova generazione di giovani talenti del design nell\u2019acquisizione di skills, expertise e conoscenze fondamentali per creare [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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