{"id":5825,"date":"2025-06-23T14:50:41","date_gmt":"2025-06-23T12:50:41","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5825"},"modified":"2026-05-13T18:31:02","modified_gmt":"2026-05-13T16:31:02","slug":"awards-achievements","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/awards-achievements\/","title":{"rendered":"PR\u00caMIOS E CONQUISTAS"},"content":{"rendered":"<p><strong>Uma identidade de marca com tudo para se apreciar: a RBA Design conquista o pr\u00eamio Mediastars pelo restyle Findus Fish Bar<\/strong><\/p>\n<p>Um grupo de velhos amigos, um chiringuito \u00e0 beira-mar, a brisa de uma noite de ver\u00e3o calma e o aroma inconfund\u00edvel do peixe: uma marca pode transmitir tudo isso a partir do packaging? Para n\u00f3s da RBA, a resposta \u00e9 \u201cnothing is impossible\u201d \u2013 e a confirma\u00e7\u00e3o veio na forma de um projeto de packaging restyling para a linha Fish Bar da Capitan Findus.<\/p>\n<p>Ap\u00f3s um trabalho estrat\u00e9gico e de arquitetura de marca meticuloso, nossa equipe construiu uma nova identidade de embalagem, concebida para real\u00e7ar a del\u00edcia dos produtos e, ao mesmo tempo, oferecer momentos de consumo simples, amig\u00e1veis e relaxantes \u2013 desde o finger food para um aperitivo improvisado at\u00e9 o prato saboroso para abrir uma refei\u00e7\u00e3o informal.<\/p>\n<p>O resultado? Uma linha de embalagem simples, contempor\u00e2nea e voltada para a comunica\u00e7\u00e3o imediata e para a vontade de desfrutar de algo gostoso em contextos de vida cotidiana \u2013 expressa no pacote atrav\u00e9s da inser\u00e7\u00e3o da mesa de madeira e do cestinho. Al\u00e9m disso, o restyling do logotipo da Fish Bar mant\u00e9m toda a iconicidade do personagem do Capit\u00e3o \u2013 Findus um forte ponto de conex\u00e3o entre marca e consumidor \u2013 adicionando um referencial visual que lembra, de forma deliberada, a placa de um restaurante de peixe.<\/p>\n<p>Esses packs coloridos, modernos e impactantes atraem o consumidor desde a primeira vista no estande, e quase servem como convite para sentar-se e apreciar calmamente todas as novas propostas da linha Fish Bar.<\/p>\n<p>O projeto n\u00e3o s\u00f3 obteve um excelente retorno do cliente, como tamb\u00e9m permitiu \u00e0 ag\u00eancia conquistar o primeiro pr\u00eamio na categoria Restyling na vinte e nove\u00aa edi\u00e7\u00e3o do Mediastars. Uma importante confirma\u00e7\u00e3o da expertise em design de embalagens da RBA, que, h\u00e1 j\u00e1 30 anos, responde \u00e0s necessidades de marcas l\u00edderes do setor como Findus.<\/p>\n<p>Parab\u00e9ns, equipe RBA!<\/p>","protected":false},"excerpt":{"rendered":"<p>Una brand identity tutta da gustare: RBA Design si aggiudica il premio Mediastars per il restyling di Findus Fish Bar Un gruppo di vecchi amici, un chiringuito in riva al mare, la brezza di una placida sera d\u2019estate e il profumo inconfondibile di pesce: pu\u00f2 un brand trasmettere tutto questo a partire dal packaging? Per [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5825","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AWARDS &amp; ACHIEVEMENTS - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design vince il Mediastars con il restyling di Fish Bar Findus: un packaging fresco che comunica gusto, convivialit\u00e0 e impatto visivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/awards-achievements\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AWARDS &amp; 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