{"id":5065,"date":"2024-06-19T15:44:11","date_gmt":"2024-06-19T13:44:11","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=5065"},"modified":"2026-05-13T18:26:29","modified_gmt":"2026-05-13T16:26:29","slug":"packaging-design-e-neuromarketing","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/packaging-design-e-neuromarketing\/","title":{"rendered":"Design de Embalagem e Neuromarketing"},"content":{"rendered":"<p><strong>Modelo AGILE PACK TEST para um pacote vencedor<\/strong><\/p>\n<p>O packaging \u00e9 uma das primeiras ferramentas de comunica\u00e7\u00e3o de um produto. Desde o primeiro momento que ele estiver na prateleira, deve favorecer a escolha e transmitir uma expectativa bem definida.<br \/>\nUm instrumento, portanto, estrat\u00e9gico, que utiliza formas, materiais, cores, palavras e imagens capazes de se comunicar tamb\u00e9m a n\u00edvel inconsciente.<br \/>\nConscientes do valor comercial do design de embalagem e, portanto, sempre atentos ao confronto com o consumidor, introduzimos em nosso processo criativo uma fase de verifica\u00e7\u00e3o dos primeiros conceitos de design apresentados com o objetivo de selecionar as propostas mais eficazes.<br \/>\nNeste caso, otimizamos os prazos de lan\u00e7amento no mercado e, principalmente, ajudamos a marca a escolher o pacote de dados objetivos.<br \/>\nGra\u00e7as \u00e0 parceria com <a href=\"https:\/\/www.sensecatch.com\/\">SenseCatch<\/a>, A AGILE PACK TEST foi desenvolvida pela empresa especializada em neuromarketing e psicologia do consumidor, AGILE PACK TEST.<br \/>\nUm m\u00e9todo que introduz na fase criativa uma fase de escuta do consumidor, capaz de analisar os verdadeiros fatores determinantes, como aten\u00e7\u00e3o visual, envolvimento emocional e satisfa\u00e7\u00e3o impl\u00edcita.<br \/>\nO m\u00e9todo prev\u00ea a participa\u00e7\u00e3o ativa tamb\u00e9m da marca, que poder\u00e1 assistir \u00e0s sess\u00f5es de testes para ver e ouvir o ponto de vista do consumidor e comentar os resultados com a equipe do RBA Design e do SenseCatch.<br \/>\nO objetivo \u00e9 simples: identificar o melhor pacote, adequado ao p\u00fablico-alvo e capaz de competir no mercado.<\/p>","protected":false},"excerpt":{"rendered":"<p>Modello AGILE PACK TEST per un pack vincente Il packaging \u00e8 una delle prime leve di comunicazione per un brand di prodotto. Fin dal primo momento a scaffale deve favorire la scelta e veicolare un\u2019aspettativa ben precisa. Uno strumento quindi strategico che utilizza forme, materiali, colori, parole, immagini, capaci di comunicare anche a livello inconscio. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5142,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-5065","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Design e Neuromarketing - RBA Design<\/title>\n<meta name=\"description\" content=\"AGILE PACK TEST di RBA Design: creativit\u00e0 e consumer insight per sviluppare packaging efficaci e vincenti sul mercato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/packaging-design-e-neuromarketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Packaging Design e Neuromarketing - 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