{"id":349,"date":"2023-05-12T16:55:14","date_gmt":"2023-05-12T14:55:14","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=349"},"modified":"2026-05-13T18:22:45","modified_gmt":"2026-05-13T16:22:45","slug":"bonta-di-stagione-packaging-design-e-campagna-pubblicitaria-per-il-lancio-della-linea-iper-proteica","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/bonta-di-stagione-packaging-design-e-campagna-pubblicitaria-per-il-lancio-della-linea-iper-proteica\/","title":{"rendered":"Bont\u00e0 di Stagione, Design de embalagem e campanha publicit\u00e1ria para o lan\u00e7amento da linha hiperproteica"},"content":{"rendered":"<p>Design de embalagem e campanha publicit\u00e1ria para o lan\u00e7amento da linha hiperproteica da Euroverde<\/p>\n<p>O projeto visou o lan\u00e7amento da nova linha Bont\u00e0 Proteiche de pratos prontos da Empresa Agr\u00edcola Euroverde. Os produtos combinam o alto teor de prote\u00ednas \u2013 100% vegetais \u2013 com a qualidade das verduras frescas da esta\u00e7\u00e3o \u2013 provenientes de agricultura sustent\u00e1vel \u2013 cuidadosamente selecionadas e cozinhadas pelos chefs da Empresa Agr\u00edcola.<\/p>\n<p><strong>Objetivo do projeto<\/strong><\/p>\n<p>Criar o posicionamento e o packaging para o lan\u00e7amento da nova linha de produtos e valorizar as cinco propostas gastron\u00f4micas da linha Bont\u00e0 Proteiche: Vellutata de abobrinha e cenouras, Arroz ao curry e pepitas vegetais, Sopa de legumes e verduras, Vellutata de ervilhas com abobrinha e edamame, Polenta integral proteica. Uma proposta inovadora, que responde \u00e0 demanda de um p\u00fablico consumidor que busca cada vez mais a combina\u00e7\u00e3o entre prote\u00ednas e pratos 100% vegetais.<\/p>\n<p>A ag\u00eancia acompanhou a empresa desde as primeiras fases do novo projeto, destacando em todos os aspectos de comunica\u00e7\u00e3o o valor distintivo da marca: da terra \u00e0 mesa. Uma comunica\u00e7\u00e3o atraente, \u2018Descubra a for\u00e7a que vem da natureza\u2019, destaca imediatamente o valor do produto e a hist\u00f3ria que sempre acompanhou a empresa. A isso se junta uma grafia vibrante e colorida, que destaca pratos e ingredientes, e leva o consumidor ao mundo e \u00e0 cozinha da Euroverde.<\/p>\n<p>A atividade de comunica\u00e7\u00e3o incluiu o desenvolvimento dos canais sociais, uma campanha publicit\u00e1ria veiculada nas principais revistas BtoB, a presen\u00e7a em eventos esportivos e feiras, com o objetivo de comunicar de forma eficaz um projeto inovador e exclusivo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Packaging design e campagna pubblicitaria per il lancio della linea iper-proteica di Euroverde Il progetto ha riguardato il lancio della nuova linea di piatti pronti Bont\u00e0 Proteiche dell\u2019Azienda Agricola Euroverde. I prodotti uniscono l\u2019alto contenuto di proteine \u2013 100% vegetali \u2013 alla bont\u00e0 delle verdure fresche di stagione \u2013 da agricoltura sostenibile \u2013 attentamente selezionate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Packaging Design Food per una Linea Iper-Proteica - RBA Design<\/title>\n<meta name=\"description\" content=\"Packaging e campagna per Bont\u00e0 Proteiche Euroverde: piatti vegetali proteici, sostenibili e dal look distintivo.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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