{"id":1126,"date":"2021-10-15T16:33:25","date_gmt":"2021-10-15T14:33:25","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=1126"},"modified":"2026-05-13T18:04:51","modified_gmt":"2026-05-13T16:04:51","slug":"sgorga-petrolio-dai-nostri-rubinetti","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/sgorga-petrolio-dai-nostri-rubinetti\/","title":{"rendered":"Petr\u00f3leo vindo dos nossos torneiras"},"content":{"rendered":"<p><strong>A \u00e1gua do futuro j\u00e1 est\u00e1 dispon\u00edvel em nosso pa\u00eds\u2026 mas ainda somos o primeiro pa\u00eds da Europa em termos de consumo de \u00e1gua em garrafa.<\/strong><\/p>\n<p>O investidor americano Michael Burry, interpretado por Christian Bale no filme \u201cThe Big Short\u201d, foi um dos primeiros a prever a crise imobili\u00e1ria de 2008, ganhando milh\u00f5es ao apostar contra ela. Pouco depois do colapso financeiro, Burry liquidou a empresa para dedicar-se aos seus investimentos pessoais, e todos \u2013 segundo o filme \u2013 foram direcionados para uma \u00fanica mercadoria: a \u00e1gua.<\/p>\n<p><strong>Investir em \u00e1gua nunca foi t\u00e3o rent\u00e1vel: j\u00e1 em 2008, a Goldman Sachs, uma das maiores institui\u00e7\u00f5es financeiras do mundo, havia definido a \u00e1gua como \u201co petr\u00f3leo do s\u00e9culo XXI\u201d.\u201d<\/strong>, De modo que, segundo a organiza\u00e7\u00e3o de caridade WaterAid, cada libra investida em \u00e1gua limpa gera um retorno econ\u00f4mico de pelo menos quatro vezes maior.<\/p>\n<p>O motivo \u00e9 simples: polui\u00e7\u00e3o, mudan\u00e7as clim\u00e1ticas, aumento da popula\u00e7\u00e3o e consumo excessivo e indevido tornaram a \u00e1gua cada vez mais escassa. De acordo com um relat\u00f3rio das Na\u00e7\u00f5es Unidas, em 2050 \u2013 quando a popula\u00e7\u00e3o humana ser\u00e1 entre nove e dez bilh\u00f5es \u2013 mais de cinco bilh\u00f5es de pessoas poder\u00e3o estar em risco de seca e de falta de \u00e1gua. Em 2010, uma resolu\u00e7\u00e3o da ONU reconheceu o acesso \u00e0 \u00e1gua pot\u00e1vel como um direito humano universal e fundamental. Atualmente, sete pessoas em cada dez podem contar com \u00e1gua em casa. Mas se o uso que fazemos dela n\u00e3o mudar radicalmente, esse direito pode se tornar um privil\u00e9gio reservado a poucos.<\/p>\n<p>Em rela\u00e7\u00e3o a isso, quanto ao uso pessoal e dom\u00e9stico, a It\u00e1lia \u00e9 a l\u00edder negra na Europa, tanto no que diz respeito ao consumo de \u00e1gua proveniente de fontes de abastecimento, como no consumo geral: 220 litros de \u00e1gua por pessoa por dia, contra uma m\u00e9dia da UE de 144 litros.<br \/>\n<strong>Mas n\u00e3o apenas: a It\u00e1lia det\u00e9m infelizmente um novo recorde negativo, sendo o primeiro pa\u00eds da Europa e o segundo do mundo, depois do M\u00e9xico, em consumo de \u00e1gua em garrafa, com cerca de 206 litros por ano por pessoa, em compara\u00e7\u00e3o com uma m\u00e9dia mundial inferior a 50 litros.<br \/>\n<\/strong><br \/>\nEsse feito \u00e9 ainda mais surpreendente se considerarmos que a It\u00e1lia, ao contr\u00e1rio do M\u00e9xico, \u00e9 um pa\u00eds tradicionalmente caracterizado pela abund\u00e2ncia de \u00e1gua de origem natural e de qualidade organol\u00e9ptica excelente.<br \/>\n<strong>Apesar de \u00e1gua pot\u00e1vel fluir de quase todos os torneiras da It\u00e1lia, nove pessoas em cada dez bebem \u00e1gua em garrafa. Al\u00e9m de ser econ\u00f4mica, o custo dessa pr\u00e1tica \u00e9 principalmente ambiental, pois para fabricar uma garrafa de PET, encher a \u00e1gua, transport\u00e1-la e mant\u00ea-la fresca, \u00e9 necess\u00e1ria uma energia equivalente a cerca de dois mil vezes a necess\u00e1ria para obter a mesma quantidade de \u00e1gua a partir de uma torneira ligada \u00e0 rede de \u00e1gua p\u00fablica.<\/strong><\/p>\n<p>Al\u00e9m disso, a pl\u00e1stica utilizada para produzir as garrafas s\u00f3 \u00e9 reciclada em uma pequena parte devido \u00e0s inefici\u00eancias do sistema. De acordo com o National Geographic, 91% da pl\u00e1stica produzida no mundo n\u00e3o \u00e9 reciclada. Na It\u00e1lia, em particular, apenas uma em cada quatro garrafas \u00e9 reciclada; as outras tr\u00eas s\u00e3o incineradas, enterradas ou dispersas no meio ambiente.<\/p>\n<p><strong>Acqua Alma \u201cN\u00e3o recicle, recarregue\u201d<\/strong><br \/>\nAo contemplar esse cen\u00e1rio, trabalhamos com grande entusiasmo em todas as atividades de comunica\u00e7\u00e3o da Acqua Alma, a marca do Grupo Celli, uma empresa que busca reduzir drasticamente o consumo de pl\u00e1stico, cujo slogan \u201cDon\u2019t Recycle, Refill\u201d encarna bem a necessidade de difundir no nosso pa\u00eds o uso respons\u00e1vel de \u00e1gua de rede tratada por sistemas de filtragem, fornecida diretamente pelos nossos torneiras.<\/p>\n<p>Na RBA Design, acreditamos que \u00e9 necess\u00e1rio reafirmar todos os dias o quanto estes temas s\u00e3o importantes para n\u00f3s. Diariamente, queremos fazer a nossa parte para enfrent\u00e1-los e contribuir, cada vez mais, para as novas desafios dos nossos parceiros.<\/p>","protected":false},"excerpt":{"rendered":"<p>L\u2019acqua del futuro ce l\u2019abbiamo gi\u00e0 in casa\u2026ma siamo ancora il primo Paese in Europa per il consumo di acqua in bottiglia. L\u2019investitore americano Michael Burry, interpretato da Christian Bale nel film \u201cLa Grande Scommessa\u201d, fu tra i primi a prevedere la crisi immobiliare del 2008 guadagnando fior di milioni scommettendoci contro. Poco dopo il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sgorga petrolio dai nostri rubinetti: l\u2019allarme invisibile - RBA Design<\/title>\n<meta name=\"description\" content=\"Acqua, sostenibilit\u00e0 e plastica: Acqua Alma e RBA Design promuovono un consumo responsabile con il claim \u201cDon\u2019t Recycle, Refill\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/sgorga-petrolio-dai-nostri-rubinetti\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sgorga petrolio dai nostri rubinetti: l\u2019allarme invisibile - 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