{"id":1064,"date":"2022-03-17T16:17:19","date_gmt":"2022-03-17T15:17:19","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=1064"},"modified":"2026-05-11T16:34:23","modified_gmt":"2026-05-11T14:34:23","slug":"x-factor-italiano-la-sfida-del-nostro-paese","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/x-factor-italiano-la-sfida-del-nostro-paese\/","title":{"rendered":"X Factor Italiano: a batalha do nosso pa\u00eds"},"content":{"rendered":"

O que define o car\u00e1ter italiano, t\u00e3o apreciado em todo o mundo. J\u00e1 destacamos nesta newsletter como a italianidade \u00e9 um fator distintivo, s\u00edmbolo de beleza, criatividade, \u2018genius loci\u2019, liga\u00e7\u00e3o com o territ\u00f3rio. Voltemos com vontade a este ponto propondo uma leitura muito eficaz: o livro \u201cThe Italian Factor\u201d de Francesco Morace, que analisa o car\u00e1ter do nosso pa\u00eds e do seu povo para sugerir um caminho destinado a multiplicar o seu valor. Na pr\u00e1tica, identifica o X Factor italiano como um condensado das pr\u00f3prias potencialidades de um pa\u00eds.<\/h3>\n

Francesco Morace, soci\u00f3logo, escritor e jornalista, especialista em tend\u00eancias e presidente do Future Concept Lab, identifica o X factor italiano, n\u00e3o como uma inc\u00f3gnita, mas como uma combina\u00e7\u00e3o de intelig\u00eancia, criatividade, gosto, habilidades t\u00e9cnicas e artesanais. O livro \u201cThe Italian Factor\u201d esclarece os elementos que h\u00e1 s\u00e9culos moldam e limitam o nosso car\u00e1ter, para os reescrever como alavancas atrav\u00e9s das quais transformar a italianidade e o modo italiano (a forma totalmente italiana de fazer as coisas e, portanto, tamb\u00e9m de produzir) no factor italiano capaz de transformar uma voca\u00e7\u00e3o psicol\u00f3gica e uma atitude cultural em fator de multiplica\u00e7\u00e3o para o valor das nossas atividades e das nossas empresas.<\/p>\n

Italian Touch A partir deste livro realmente estimulante nasce um projeto da RBA Design que prev\u00ea a pesquisa de signos, cores, imagens, caracteres e hist\u00f3rias que tornam imediatamente reconhec\u00edvel a origem italiana e a sua excel\u00eancia. Elementos de autenticidade e expressividade que reconhecem a origem italiana e a sua excel\u00eancia tamb\u00e9m sem o tri\u00e2ngulo. Um projeto que nasce da vontade de recuperar a consci\u00eancia da nossa capacidade de criar beleza baseada em sensa\u00e7\u00f5es, intui\u00e7\u00e3o, experi\u00eancia, uma filosofia de vida que caracteriza o genius loci italiano.
\nNa pr\u00e1tica, a busca por uma nova est\u00e9tica (e qualidade de vida). Esta \u00e9 a tarefa de amanh\u00e3, na qual a It\u00e1lia poderia se tornar protagonista, como Morace corretamente destaca em seu livro.<\/p>","protected":false},"excerpt":{"rendered":"

Cosa definisce il carattere italiano, cos\u00ec tanto apprezzato in tutto il mondo. Abbiamo gi\u00e0 sottolineato su questa newsletter come l\u2019italianit\u00e0 sia un fattore distintivo, simbolo di bellezza, creativit\u00e0, \u2018genius loci\u2019, legame al territorio. Ritorniamo volentieri su questo punto proponendovi una lettura davvero efficace, il volume \u201cThe Italian Factor\u201d di Francesco Morace, che analizza il carattere […]<\/p>\n","protected":false},"author":1,"featured_media":1067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1064","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"\nX Factor Italiano: la sfida del nostro Paese - RBA Design<\/title>\n<meta name=\"description\" content=\"Italian Factor e Italian Touch: come creativit\u00e0, design e cultura italiana diventano valore distintivo per brand e imprese.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/x-factor-italiano-la-sfida-del-nostro-paese\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"X Factor Italiano: la sfida del nostro Paese - 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