{"id":1001,"date":"2022-09-30T14:59:36","date_gmt":"2022-09-30T12:59:36","guid":{"rendered":"https:\/\/www.rbadesign.it\/?p=1001"},"modified":"2026-05-11T16:26:10","modified_gmt":"2026-05-11T14:26:10","slug":"rba-design-cura-i-touchpoint-digitali-per-il-lancio-di-nutrivel","status":"publish","type":"post","link":"https:\/\/www.rbadesign.it\/pt\/news\/rba-design-cura-i-touchpoint-digitali-per-il-lancio-di-nutrivel\/","title":{"rendered":"A RBA Design cuida dos pontos de contato digitais para o lan\u00e7amento Nutrivel"},"content":{"rendered":"<h3>Site web, blog e canais sociais para o lan\u00e7amento do primeiro Plano Personalizado desenvolvido pela empresa farmac\u00eautica Giuliani.<\/h3>\n<p>Lan\u00e7ado no mercado nestes dias Nutrivel, o primeiro plano personalizado de probi\u00f3ticos e ativos naturais para melhorar o bem-estar di\u00e1rio da hist\u00f3rica empresa farmac\u00eautica Giuliani. Uma entrada importante no segmento da sa\u00fade e do bem-estar, acompanhada pela RBA Design que gerencia os pontos de contato e os conte\u00fados digitais da nova marca e que se encarregou do estudo e da gest\u00e3o dos diversos pontos de contato digitais.<\/p>\n<p>O desenvolvimento do produto parte do pressuposto de que, no processo de melhoria do seu bem-estar di\u00e1rio, as caracter\u00edsticas individuais desempenham um papel determinante. \u00c9 da\u00ed que surge a necessidade de desenvolver solu\u00e7\u00f5es sob medida, analisando o microbioma espec\u00edfico de uma pessoa, combinado com o seu estilo de vida e as suas rotinas alimentares. Desenvolvido pela Equipe de Pesquisadores Giuliani com base em conhecimentos consolidados da ci\u00eancia m\u00e9dica e nutricional, trata-se de Nutrivel um sistema baseado na sele\u00e7\u00e3o de 17 princ\u00edpios ativos selecionados pelo seu perfil de efic\u00e1cia e divididos em cinco \u00e1reas de interven\u00e7\u00e3o que representam os dom\u00ednios fundamentais da sa\u00fade do ser humano: energia, humor e concentra\u00e7\u00e3o, defesa, metabolismo e digest\u00e3o, vitalidade e longevidade.<\/p>\n<p>O caminho de escolha \u00e9 feito atrav\u00e9s do site.\u00a0<b><a href=\"https:\/\/www.nutrivel.it\/\" target=\"_blank\" rel=\"noopener\">www.nutrivel.it<\/a><\/b>, Ideado pela RBA Design como porta de entrada ao mundo Nutrivel: um site amig\u00e1vel ao usu\u00e1rio, que guia o consumidor em todos os passos, desde a preenchimento do question\u00e1rio de diagn\u00f3stico at\u00e9 a identifica\u00e7\u00e3o do seu plano espec\u00edfico. A grafia, simples e imediata, de f\u00e1cil compreens\u00e3o, cria um caminho de navega\u00e7\u00e3o que permite, passo a passo, aprender como funciona o plano personalizado Nutrivel. A escolha das cores, a visibilidade das informa\u00e7\u00f5es e os textos: tudo contribui para guiar o consumidor atrav\u00e9s de uma experi\u00eancia digital que o leva a obter o plano personalizado ideal. Na p\u00e1gina web tamb\u00e9m \u00e9 poss\u00edvel assistir a um v\u00eddeo tutorial que explica de forma r\u00e1pida e simples como funciona o programa, como preencher o question\u00e1rio para identificar as suas necessidades espec\u00edficas e as caracter\u00edsticas dos dois planos, Base e Avan\u00e7ado. Ao final do question\u00e1rio, para finalizar a compra, ser\u00e1 redirecionado para o site da Farma\u00e8, parceira exclusiva de e Nutrivel um dos principais e-commerces na It\u00e1lia no mercado da Sa\u00fade e do Bem-Estar. Uma \u00e1rea pessoal dedicada no site tamb\u00e9m Nutrivel permitir\u00e1 monitorar os seus progressos. Sempre no site, foi desenvolvido um Magazine digital, que cont\u00e9m conte\u00fados espec\u00edficos elaborados por uma equipe de jornalistas cient\u00edficos que abordam temas relacionados ao microbioma e aos v\u00e1rios aspectos do bem-estar, estilo de vida e sa\u00fade.<\/p>\n<p>O plano de comunica\u00e7\u00e3o de Nutrivel si \u00e9 completado pela ativa\u00e7\u00e3o e gest\u00e3o dos canais sociais, Facebook e Instagram, com a cria\u00e7\u00e3o de conte\u00fados espec\u00edficos que possam Nutrivel conectar os diferentes p\u00fablicos-alvo, ao mesmo tempo que reativam os artigos publicados no jornal. Por fim, a ag\u00eancia acompanhou o desenvolvimento de materiais de apresenta\u00e7\u00e3o, como um folheto e uma vitrine dedicada.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sito web, blog e canali social per il debutto del primo Piano Personalizzato pensato dall\u2019azienda farmaceutica Giuliani. Lanciato sul mercato in questi giorni Nutrivel, il primo piano personalizzato di probiotici e attivi naturali per migliorare il benessere quotidiano della storica azienda farmaceutica Giuliani. Un ingresso importante nel segmento della salute e del benessere, accompagnato da [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[26],"tags":[],"class_list":["post-1001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RBA Design cura i touchpoint digitali per il lancio di Nutrivel - RBA Design<\/title>\n<meta name=\"description\" content=\"RBA Design firma sito, blog e social di Nutrivel, il piano personalizzato Giuliani dedicato a benessere, microbiota e salute quotidiana.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/pt\/news\/rba-design-cura-i-touchpoint-digitali-per-il-lancio-di-nutrivel\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RBA Design cura i touchpoint digitali per il lancio di Nutrivel - 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