Developing a disruptive packaging identity for an iconic Italian brand.
We have revolutionized the packaging image of Sofficini, for strengthen its role as a “brand-category” and its iconicity in the frozen savory crepes market.
A stronger and more distinctive identity thanks to the restyling of the brand, proposed in its maximum expression, and to the brightness and impact of the individual references, each in its own identifying color. If the retro-pack it is also renewed thanks to a graphic layout that enhances the culinary suggestion, the brand-icon Carletto remains an inevitable presence, here in a more animated and significant role.
• Corporate identity
• Packaging design