Relaunching a traditional brand through a pop and stylishextroverted personality.
RBA’s collaboration with Campari has developed itself to its highest level.
This partnership has given us many responsibilities, one of them being the brand renewal of Riccadonna, famous for its important traditions. The main challenge was to communicate the story of the brand in a contemporary key. We did so through a creative approach that combines pop culture with style.
• Packaging design
• Brand manual