We are the Branding Hub who believe in design as a business tool aimed to enhance the brand value.
In a context in which the communications are fragmented, we want to bring back brand design as the center of a strategic-creative process, making it the main thread of the brand-consumer relationship based on different identity touch points.
WHY A BRANDING HUB?
For us, design is the core of our strategic and creative workflow.
Our approach is:
CONCRETE AND TANGIBLE
As it can be seen in the brand identity itself.
CLEAR AND COHERENT
As it defines the brand essence in its recognizable visual assets.
Thanks to the experience and passion of the RBA team.
For our innate attitude towards brand management and client management.
As RBA is an open and inclusive system with complementary skills.
RBA has developed over time with a serie of flexible links and relationships with first level realities of the communication world with the aim of being every time a different kind of animal. Each communication project is different and may need different skills and expertise to work on it. We have created the Hub in order to be able to structure a customized team on every single project it gets involved with. Therefore, for the clients, it is always the best agency available.
RBA DESIGN: PEOPLE, PROFESSIONISTS, A TEAM.
We have grown organically, without merging or take-overs, integrating a group of 35 indipendent professionists with different specializations.
People first: in every action we make we always consider its effects on people, making sure to respect their profession, their personas, their identity and their differences.
The open architecture of the work groups always takes in consideration the presence of an executive management.