<\/p>\n
For Eataly, we developed the brand\u2019s new private label, creating a comprehensive, cohesive and instantly recognizable packaging system designed to span a wide range of product categories. From pasta and preserves to chocolate, candies and many other food specialties, every product has been conceived as part of a single, strong and distinctive brand identity.<\/p>\n
The project was born from the desire to visually express the values that have always defined Eataly: Italian gastronomic culture, expertise in product selection, meticulous attention to raw ingredients, and close collaboration with outstanding producers and suppliers. A rich heritage of knowledge, places and traditions that the packaging translates into a contemporary and immediately recognizable visual language.<\/p>\n
We developed a minimal, refined and elegant visual identity capable of conveying a premium positioning while remaining authentic. The clean, contemporary design gives prominence to the products and their unique qualities, highlighting the excellence of the recipes, the provenance of the ingredients and the care devoted to every single item.<\/p>\n
Each package tells a story of quality, place and Italian craftsmanship. The result is a flexible and sophisticated packaging system, designed to adapt seamlessly to different formats, materials and markets while maintaining strong brand consistency and outstanding shelf recognition.<\/p>\n
The new private label was conceived with a clear international ambition, supporting Eataly\u2019s presence across the United States and Canada, as well as France, Germany, the United Kingdom, Sweden, the Netherlands, Turkey, Saudi Arabia, Japan and South Korea. A global identity, deeply rooted in Italy, designed to bring not only exceptional products to the world, but an entire culture of food.<\/p>\n","protected":false},"featured_media":7024,"template":"","categoria-work":[],"class_list":["post-7025","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\n