{"id":6869,"date":"2026-07-02T16:17:42","date_gmt":"2026-07-02T14:17:42","guid":{"rendered":"https:\/\/www.rbadesign.it\/work\/snext\/"},"modified":"2026-07-02T16:35:35","modified_gmt":"2026-07-02T14:35:35","slug":"snext","status":"publish","type":"work","link":"https:\/\/www.rbadesign.it\/en\/works\/snext\/","title":{"rendered":"SNEXT"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><strong>Snext: Taste the Future<\/strong><br \/>\nWhen Sama S.p.A. involved us, the challenge was clear: to create a snack brand capable of breaking the mold and projecting itself into the future. That\u2019s how Snext \u2014 the next snack \u2014 was born: a name that blends innovation and flavor into one powerful, immediate word.<br \/>\nWe explored the creative territory to define a clear identity: wellbeing and taste, together, in a snack designed for those seeking balance without compromise. The result?<br \/>\nA young, dynamic, and conscious positioning, perfectly captured in the payoff:<\/p>\n<p><strong>\u201cGusta il futuro \/ Taste of tomorrow.\u201d<\/strong><\/p>\n<p>The visual heart of the brand is the colorful X: a distinctive graphic mark that recalls the core of the name while becoming a narrative tool. Each product has its own X, each flavor its own shade, each pack its own personality.<br \/>\nSnext unfolds across three lines designed to satisfy every palate:<\/p>\n<ul role=\"list\">\n<li>Legume extrudates \u2013 the healthy core, for those who want a light yet nutritious snack.<\/li>\n<li>Flavored extrudates \u2013 like the paprika ones: for those who want a flavor twist without giving up wellbeing.<\/li>\n<li>Premium chips \u2013 refined flavors, crunchy textures, gourmet appeal.<\/li>\n<\/ul>\n<p>Snext is an explosive, youthful, and conscious brand. A project we built step by step, with the goal of launching not just a product, but a true experience.<br \/>\nThe future can be tasted. And it has a name: Snext.<\/p>\n","protected":false},"featured_media":6541,"template":"","categoria-work":[],"class_list":["post-6869","work","type-work","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design<\/title>\n<meta name=\"description\" content=\"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.rbadesign.it\/en\/works\/snext\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design\" \/>\n<meta property=\"og:description\" content=\"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.rbadesign.it\/en\/works\/snext\/\" \/>\n<meta property=\"og:site_name\" content=\"RBA Design\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T14:35:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/Snext_visual.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/\",\"name\":\"Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Snext_visual.jpg\",\"datePublished\":\"2026-07-02T14:17:42+00:00\",\"dateModified\":\"2026-07-02T14:35:35+00:00\",\"description\":\"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Snext_visual.jpg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/Snext_visual.jpg\",\"width\":1920,\"height\":980,\"caption\":\"Snext\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/works\\\/snext\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Works\",\"item\":\"https:\\\/\\\/www.rbadesign.it\\\/work\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"SNEXT\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\",\"name\":\"RBA Design\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#organization\",\"name\":\"RBA Design\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"contentUrl\":\"https:\\\/\\\/www.rbadesign.it\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/RBAdesign-logo-2023.svg\",\"width\":136,\"height\":34,\"caption\":\"RBA Design\"},\"image\":{\"@id\":\"https:\\\/\\\/www.rbadesign.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design","description":"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.rbadesign.it\/en\/works\/snext\/","og_locale":"en_US","og_type":"article","og_title":"Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design","og_description":"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.","og_url":"https:\/\/www.rbadesign.it\/en\/works\/snext\/","og_site_name":"RBA Design","article_modified_time":"2026-07-02T14:35:35+00:00","og_image":[{"width":1920,"height":980,"url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/Snext_visual.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.rbadesign.it\/en\/works\/snext\/","url":"https:\/\/www.rbadesign.it\/en\/works\/snext\/","name":"Snext: Brand Identity e Packaging Design per lo Snack del Futuro - RBA Design","isPartOf":{"@id":"https:\/\/www.rbadesign.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/snext\/#primaryimage"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/snext\/#primaryimage"},"thumbnailUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/Snext_visual.jpg","datePublished":"2026-07-02T14:17:42+00:00","dateModified":"2026-07-02T14:35:35+00:00","description":"Scopri il progetto di branding e packaging design di Snext, lo snack innovativo che unisce gusto, benessere e un\u2019identit\u00e0 visiva giovane e distintiva.","breadcrumb":{"@id":"https:\/\/www.rbadesign.it\/en\/works\/snext\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.rbadesign.it\/en\/works\/snext\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/works\/snext\/#primaryimage","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/Snext_visual.jpg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2026\/06\/Snext_visual.jpg","width":1920,"height":980,"caption":"Snext"},{"@type":"BreadcrumbList","@id":"https:\/\/www.rbadesign.it\/en\/works\/snext\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.rbadesign.it\/en\/"},{"@type":"ListItem","position":2,"name":"Works","item":"https:\/\/www.rbadesign.it\/work\/"},{"@type":"ListItem","position":3,"name":"SNEXT"}]},{"@type":"WebSite","@id":"https:\/\/www.rbadesign.it\/en\/#website","url":"https:\/\/www.rbadesign.it\/en\/","name":"RBA Design","description":"","publisher":{"@id":"https:\/\/www.rbadesign.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.rbadesign.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.rbadesign.it\/en\/#organization","name":"RBA Design","url":"https:\/\/www.rbadesign.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","contentUrl":"https:\/\/www.rbadesign.it\/wp-content\/uploads\/2023\/11\/RBAdesign-logo-2023.svg","width":136,"height":34,"caption":"RBA Design"},"image":{"@id":"https:\/\/www.rbadesign.it\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work\/6869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/types\/work"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media\/6541"}],"wp:attachment":[{"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/media?parent=6869"}],"wp:term":[{"taxonomy":"categoria-work","embeddable":true,"href":"https:\/\/www.rbadesign.it\/en\/wp-json\/wp\/v2\/categoria-work?post=6869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}